A brand design that fits the name
Before Crate47 could create the branding, including the restaurant logo design, for this new Italian eatery, we had to undertake the brand naming process. We needed something that reflected the client’s modern approach to traditional Italian cuisine with an emphasis on quality and fresh produce. After much deliberation, ‘Verdi’ was chosen for the brand name, which in addition to being a famous Italian composer, also means ‘greens’. Not only did this lean towards the healthy eating aspect that the client wanted to promote but also gave rise to the use of various shades of green being introduced into the restaurant branding.
We delivered: Brand naming | Branding | Logo design | Sub-branding | Apparel | Print design