Complete brand creation from scratch
The sports branding for Lodestar involved Crate47 developing a whole new lifestyle brand from scratch for a group of enterprising enthusiasts. This involved researching the sector; choosing a brand name; creating the logo design with accompanying brand elements; label, tag, and packaging design; sticker, and t-shirt design; as well as generating visual content for social media and the e-commerce website that we also designed and built. This was an extensive undertaking that brought all our skills to bear on it, being a lot more involved than the usual branding project.
We delivered: Brand strategy | Naming | Branding | Product design | Illustration | Website design & development | Marketing | Photography | Video | Print
Zig zag tags, labels, and packaging
An essential part of the sports branding was the chevron pattern we developed. This was used on a variety of different labels, swing tags, and packaging; all of which were sourced by us. We even found an interesting use for coffee bags – they were used to pack the T-shirts in!
Product, lifestyle and portrait photography
Crate47 created much of the photography for the Lodestar website – not just the product shots and clothing layouts but the fashion and lifestyle shots too – as well as action shots of the diverse range of sports they cover. The team portrait photographs were particularly challenging as they had to encapsulate the 50/50 split between work and play of the brand representatives.
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Internet shopping can be fun!
The website had to be more than just a shop – it had to be engaging for visitors and express what Lodestar was all about – becoming a hub for like-minded people. With this in mind, our in-house copywriter developed a tongue-in-cheek voice for the text; giving the tone of the site a more irreverent feel. But we ensured that the e-commerce site was easy to use for customers; while having features such as stock tracking functionality for a smooth-running system.
Brand creation and application
Having established the direction that a brand should take, we then begin the comprehensive process of brand creation. Things often start with sketches and lots of discussion, before moving into the digital realm where we work up our ideas for logo designs, sub-branding (such as patterns) and style of imagery – anything that will be part of the brand’s visual identity.
After further discussion and analysis of what ideas best fit with our strategy for the brand, we prepare the chosen designs for presentation to the client. Once the final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand – website, print items, adverts, marketing collateral – any touchpoint that is required.
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