The team at Lean Auto Retail instructed Crate47 to create a corporate image that would reflect the message behind the company ethos. For the initial concepts of the visual identity we developed a company logo design based around a clean font and minimalist design. The final branding combines this approach with the addition of the Lean cycle of continuous improvement, ensuring that the principles of LAR are recognisable at first hand across all brand touch points. These include various print items such as stationery for which we created the graphic design to maintain the continuity of the corporate identity.
We delivered: Branding | Print | Web design | Photography