A strong corporate image based on minimalist design
The team at Lean Auto Retail instructed Crate47 to create a corporate image that would reflect the message behind the company ethos. For the initial concepts of the visual identity we developed a company logo design based around a clean font and minimalist design. The final branding combines this approach with the addition of the Lean cycle of continuous improvement, ensuring that the principles of LAR are recognisable at first hand across all brand touch points. These include various print items such as stationery for which we created the graphic design to maintain the continuity of the corporate identity.
We delivered: Branding | Print | Web design | Photography
A strong corporate image based on minimalist design
The team at Lean Auto Retail instructed Crate47 to create a corporate image that would reflect the message behind the company ethos. For the initial concepts of the visual identity we developed a company logo design based around a clean font and minimalist design. The final branding combines this approach with the addition of the Lean cycle of continuous improvement, ensuring that the principles of LAR are recognisable at first hand across all brand touch points. These include various print items such as stationery for which we created the graphic design to maintain the continuity of the corporate identity.
A pared-down website for a straightforward user experience
Crate47’s web design also followed through with lean thinking. It’s uncluttered layout and straightforward UX makes the site easy to navigate and clear to understand. Our photographers organised a location photoshoot to document a LAR coaching session. The images this produced were then used to generate content for the website as well as marketing.
Find out more about our Branding
