For Cafetal, we modernised their rather dated branding by first updating their existing coffee shop logo design. We lightened the font used for their name and cleaned up the illustration while making all the elements the same line weight. As part of our rebranding strategy, we also wanted to bring the company’s history to the fore as they had been coffee farmers for many years. To this end, we introduced the slogan “FARMING SINCE 1960” to the logo design as well as encircling the outer roundel with a zig-zag pattern that pays tribute to their Colombian heritage.

For our sub-branding, we looked at brand patterns and created a linear repeat inspired by traditional regional textiles. It has been used throughout our print design – often on a band of yellow that matches the colour found on the Columbian flag. The brand pattern augments our coffee shop logo design and both work well on the natural-looking paper stock we chose because of its similarity to the colour of coffee sacks. Cafetal’s roots in coffee farming were also brought to the for within our website design which incorporates views of verdant Columbian valleys and farmland as background imagery.

Liqui’s tropically inspired coffee shop interior design is open and airy with a variety of natural materials being used throughout. There is an abundance of rattan wicker light shades as well as two large wooden ceiling fans hanging from open ‘rafters’. The light timber is carried through in the form of louvre window shutters and slatted walls as well as an open structure over the counter area and herringbone flooring. There is a living wall to the rear together with hanging plants in front of the counter and ferns behind the banquette seating – all adding to the tropical feel. Black and white photos of the family coffee farm are grouped on one wall and are a testament to the company’s long history in the coffee business. Finally, the brand pattern is printed on the cushions of the banquette and a large CNC cut-out of the coffee shop logo design hangs on the inside of the window bringing the brand and interior together.