What’s in a brand name?
In addition to the restaurant branding itself, Crate47 were also tasked with the brand naming for this new venture. Our client wanted a fresh approach for their new Chinese restaurant which called for a brand that was clean and modern. We undertook extensive research to find the right brand name that would fit with this criteria. Zhuwu, meaning bamboo house, was the final choice because of it’s strong phonetic qualities and welcoming connotations.
We delivered: Brand naming | Branding | Logo design | Sub-branding | Apparel | Print design