The branding Crate47 developed for Bennie’s Brunch centres around the vintage logo look of the illustrated marque we created which was inspired by 1930’s cartoons. This was combined with an appropriate retro style lettering for the written logo design.
We came up with the name based on traditional American diners that were often named after the proprietor. We then felt we needed a friendly character that people could relate to for the restaurant branding. Staying with the vintage style theme, we researched the look of old cartoons and retro logos. After a process of creative development a new brand was finally born in the form of the smiling Bennie – always happy to serve.
We delivered: Branding | Print | 3D design