The look of a vintage logo with an old-style cartoon character
The branding Crate47 developed for Bennie’s Brunch centres around the vintage logo look of the illustrated marque we created which was inspired by 1930’s cartoons. This was combined with an appropriate retro style lettering for the written logo design.
We came up with the name based on traditional American diners that were often named after the proprietor. We then felt we needed a friendly character that people could relate to for the restaurant branding. Staying with the vintage style theme, we researched the look of old cartoons and retro logos. After a process of creative development a new brand was finally born in the form of the smiling Bennie – always happy to serve.
We delivered: Branding | Print | 3D design
A friendly and approachable restaurant brand
Our modern fused with vintage approach was carried on throughout all print items and apparel, making sure that the graphic design was clean and uncomplicated while still maintaining a retro feel. The outcome is branding that makes the restaurant stand out from the crowd but not appear exclusive; keeping it friendly and approachable.