A brand design that fits the name.

Before Crate47 could create the branding, including the restaurant logo design, for this new Italian eatery, we had to undertake the brand naming process. We needed something that reflected the client’s modern approach to traditional Italian cuisine with an emphasis on quality and fresh produce. After much deliberation, ‘Verdi’ was chosen for the brand name, which in addition to being a famous Italian composer, also means ‘greens’. Not only did this lean towards the healthy eating aspect that the client wanted to promote but also gave rise to the use of various shades of green being introduced into the restaurant branding.

Client

Verdi

Year

2020

Services

Brand Naming
Branding
Logo Design
Sub-branding
Apparel
Print

Sector

Hospitality

The interplay between old and new.

For the Verdi restaurant logo design itself we researched vintage Italian brands and various forms of retro typography. Having experimented with various looks we finally settled on the bevelled letterforms of the final logo design which lent itself to being shaded in different tones of green. Despite referencing the past, we wanted the brand to have a fresh modern look; so, unlike many vintage logos, we left the lettering unboxed in an enclosing shape. This gave it some room to breathe, with the supporting text: ‘Italian Restaurant’ acting as an anchor and underscoring the main element.

Crate47 Creative agency | A white, rectangular sign hangs on an exterior wall, displaying the text
Crate47 Creative agency | Two coffee cups are shown against a plain background. The cup on the left is smaller, and the cup on the right is larger. Both cups have white lids and are labeled
Crate47 Creative agency | A branded set of materials for Verdi Italian Restaurant is displayed on a gray background, including business cards showcasing the restaurant logo design, a menu on a clipboard, a twig of rosemary, cherry tomatoes, a tall paper bag, and a takeout bag. All items are white with green branding. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | An image of Verdi Italian Restaurant's menu. The cover showcases the restaurant's logo design with the name in green text at the top and
Crate47 Creative agency | Flat lay of various items associated with an Italian restaurant, including menus, takeaway bags, business cards featuring the restaurant logo design, a clipboard, plates, cutlery, herbs, pasta, tomatoes, mozzarella, spices, and a dish. All items are branded with the text

Synergy between branding and interior design.

Verdi was another joint project between ourselves, with our hospitality branding, and our parent company, Liqui, who developed the interior design around it. This is where our combined approach leads to so much more than just a logo design being bolted on to a restaurant interior with a completely separate concept. Crate47’s use of different greens in the brand was carried through into the interior itself and the sub-brand pattern that we developed as part of the overall brand design was used by Liqui as a partial screen on the glass of the shop front. The synergy between the two companies means that there is a continuity throughout each project, which creates a coordinated brand experience for a restaurants’ customers.

Crate47 Creative agency | A modern cafe features large, white marble-topped tables with green bar stools. The walls have green and white patterned tiles, elegantly displaying the restaurant logo design. There is a wooden slat divider with plants and a cozy seating area in the back. A person in the background stands behind a counter. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern indoor cafe with glass walls and greenery. Several people in traditional Middle Eastern attire are seen seated around tables and walking. Wooden accents, hanging plants, and a stylish restaurant logo design decorate the space, while large windows let in natural light. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, well-lit cafe features a long marble counter with green barstools. Several people are present in the background, some wearing traditional attire. The decor, including hanging plants and wooden partitions alongside carefully crafted restaurant logo design elements, creates a fresh and inviting atmosphere. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy cafe interior featuring green and beige decor. Green armchairs and a wooden lamp are placed near a window, while above the entrance, a wooden sign with

"Our combined approach leads to so much more than just a logo design being bolted on to a restaurant interior with a completely separate concept.”