Creating a memorable brand experience.

This was another project where we worked alongside our parent company Liqui to create a memorable brand experience. This fully integrated service is much appreciated by clients looking for true synergy between the brand and interior of their new venture. The brand strategy was built around the client’s particular business model of a daytime coffee shop combined with a night-time cocktail bar. Our branding had to be equally suited to what was almost two venues.

Client

The Wellhead

Year

2020

Services

Branding
Print Design
Brand Strategy

Sector

Hospitality

A brand identity portraying heritage.

The location had a direct influence on our approach to the creation of this brand experience. As the café/bar is housed in what was the pump room of an old brewery we felt that the brand identity should reflect this heritage and tie in with the historical surroundings of Finzels Reach in Bristol’s vibrant city centre. We modified Victorian style lettering giving it a rising curve to emulate a vintage logo design. We also gave the decorative scrolling a bespoke tweak so that the initials were intertwined on the stand alone marque we created set on a roundel. The brand design came to life with a sophisticated colourway of gold, black and white which could be used in different combinations in the print design depending on whether it was for the coffee or cocktail side of the business.

Crate47 Creative agency | A black paper shopping bag with sturdy handles stands upright against a plain, light gray background. The bag features the text
Crate47 Creative agency | Two black disposable coffee cups with white lids against a plain light gray background. The cups have a gold circular logo on the front with a stylized
Crate47 Creative agency | A black apron with a small golden logo on the chest, epitomizing a refined brand experience, hangs on a wooden hanger against a plain light gray background. The apron features both neck and waist straps. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A black T-shirt features a small, yellow graphic design on the left chest area, embodying a casual yet refined brand experience. Displayed against a light grey background, this crew neck shirt with short sleeves exudes simplicity and style. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Two menu cards displayed on a gray background. The left card has a black cover with

A brand and interior designed in harmony.

Although The Wellhead was a relatively small coffee shop design, it needed a lot of thought and attention to detail for several reasons. Because of its small size and unusual shape, Liqui had to pay particular attention to ‘flow’, space planning, and layout of the seating and coffee counter design in particular. Being a coffee bar during the day and a cocktail bar in the evening, due consideration had to be given to the lighting as well as the overall interior design to allow the venue to function equally well on both counts.

Together we succeeded in creating a well-conceived brand experience using brand elements effectively. The full written logo was displayed in key position as free-standing metal letters mounted on the exposed brickwork of the interior and exterior of the building. While the brand’s circular marque was cut out of Corten steel and back-lit to great effect in front of the terrace area. By working hand-in-hand with Liqui we can fuse the brand and interior together in such a way as to create a seamless brand experience.

Crate47 Creative agency | A cozy cafe with a rustic interior featuring exposed brick walls, large arched windows, and a skylight adorned with hanging plants. Three people are seated at the bar, chatting and enjoying their drinks. Modern pendant lights illuminate the space, enhancing the inviting brand experience. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy coffee shop with brick walls and a modern black counter offers a unique brand experience. Hanging plants and lights adorn the ceiling. Two customers stand at the counter, and a barista works behind it. Shelves with bottles are above the counter, while tables and chairs are arranged nearby. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Outdoor terrace with two people sitting at a high table beneath hanging lights and greenery. A brick building in the background features an illuminated
Crate47 Creative agency | A person in a suit stands near a small brick coffee stand with an order window and menu on the wall. The structure is lit by overhead lights, and the surrounding area appears to be an outdoor urban setting with buildings and pathways, enhancing the brand experience of this unique coffee spot. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy café with exposed brick walls, hanging greenery, and a mix of high stools and chairs. Large arched windows let in natural light. A barista is seen making coffee behind the counter, enhancing the brand experience as a few customers enjoy their drinks in the warmly lit space. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A narrow entrance to a bar with a sign reading
Crate47 Creative agency | A close-up of a drawing of a building with the words
Crate47 Creative agency | A white keyboard and a white mouse are positioned next to printed logos of
Crate47 Creative agency | Close-up of printed materials featuring
Crate47 Creative agency | A cozy, dimly lit bar named
Crate47 Creative agency | An image of a sign with vertical ridges in the background, displaying the text “The Wellhead Bristol” in gold, stylized, serif font, epitomizing its distinctive brand experience. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | An evening view of a historic brick building by a river, warmly lit with hanging string lights. A walkway with railings and parked bicycles leads to the entrance, enhancing the brand experience. The sign above reads
Crate47 Creative agency | The outdoor patio dining area, enhanced by a tall, modern heater and surrounded by tables and chairs, offers a unique brand experience. Overhead, string lights illuminate the space while lush green plants adorn the walls. A small sign reads
Crate47 Creative agency | A black rectangular sign with illuminated white text that reads

"By working hand-in-hand with Liqui we can fuse the brand and interior together in such a way as to create a seamless brand experience."