Combining cafe branding with a new interior design

Crate47’s cafe branding for The Lime Kiln addressed the client’s wish for a new brand name and visual identity while still celebrating the distinct uniqueness of the clifftop café in Sidmouth, South Devon. With the location being a local landmark, we thought it important to include it within the branding. The place is instantly recognisable in our contemporary logo design which combines the features of the castellated building itself with the historic wooden steps of Jacob’s Ladder leading to the beach below. With its simplified linear illustration, set within a frame that’s shaped like the café’s arched windows, the brand is clearly modern while being evocative of times gone by. With Crate47 setting the tone with the cafe branding, our parent company Liqui worked on a complimentary cafe design that reflects its surroundings with a calm, beach-inspired interior.

Client

The Lime Kiln

Year

2021

Services

Brand Strategy
Brand Naming
Rebranding
Logo Design
Sub-branding
Print Design
Website Design

Sector

Hospitality

Branding is all in the detail.

Cafe branding is all about the details and not just the creation of a good logo design. Our branding strategy for The Lime Kiln cafe led us to develop a new brand name and several brand elements that could be used in an assortment of ways throughout the brand implementation. For example, the written logo and the illustrated marque can be used either together or independently of each other.

To offer further variety, we extracted a small section of stylised waves from the bottom right-hand corner of the illustration to create a brand pattern in repeat. We also developed a colour palette of terracotta with a muted sea green that has a resonance with the cafe’s surroundings. The flexibility that the different brand elements offer makes the cafe branding very versatile for different applications.

Crate47 Creative agency | A minimalist line drawing, perfect for a cafe brand identity, depicts a castle-like structure with stairs set within a tall, arched window frame against a solid beige background. The sun shines brightly with rays extending outward, and wavy lines suggest water nearby. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A beige background with white text in the center that reads
Crate47 Creative agency | Logo for

Pantone® 720 C
C00 M20 Y34 K16
#D7A581

Pantone® 5493 C
C16 M00 Y03 K36
#7AA39B

Print and website design were key to the brand activation.

Bringing the cafe branding to life relied on a coordinated brand activation of several essentials. The Lime Kiln’s print design included a comprehensive number of items such as stationery, menus, takeaway cups, and paper bags, together with branded clothing. The brand elements we developed were used for these in a variety of ways. For example, in addition to being integrated into the print on most of the items, the wavy pattern design was also embossed onto the business cards. This gave them a sophisticated look that subtly elevates the brand by conveying quality.

In addition to our graphic design for print, we also used the brand elements to enhance our website design. On the home page, the illustrated marque has been used independently of the written logo design. Centrally placed, it instantly draws visitors in; showing the landmark location set against a shining sun. Through these different means the cafe branding comes into play. By combining our fresh visual identity with the appropriate marketing, the cafe has been promoted as an entirely different entity to its previous incarnation – something the new owners were eager to achieve.

Crate47 Creative agency | A textured, tri-fold restaurant menu rebranded for
Crate47 Creative agency | Two round stickers are shown on a beige background. One sticker is green with a white outline of a building and labeled
Crate47 Creative agency | A branding mockup featuring stationery items, including a letterhead, two business cards, a pencil, and a smartphone displaying a website. Perfect for showcasing a cafe brand identity, all items have a minimalist design with the
Crate47 Creative agency | Two glass bottles with wire bail closures stand side by side on a neutral background. The left bottle is clear, and the right bottle is white. Both bottles feature an intricate logo with
Crate47 Creative agency | A light beige apron with white neck and waist straps is hanging on a wooden hanger. The apron features a minimalistic line art design of a kiln and has the text
Crate47 Creative agency | A green rectangular sign with white outline art and text hangs on a stone wall against a bright blue sky with a few clouds. The sign reads
Crate47 Creative agency | A digital tablet and smartphone display a website with a scenic view of Sidmouth's coastline. Showcasing the rebranded Beach Cafe Sidmouth, the site features a logo with coastal elements and text reading

A new cafe design that ties in with the branding.

With Crate47 working hand in hand with Liqui, it ensured a fusion between the cafe branding and its new interior design – with both reflecting The Lime Kiln’s coastal location. This led Liqui to develop the beach theme throughout the cafe interior with a sophisticated take on a surf shack aesthetic combined with the relaxed luxury of the Riviera in its heyday. There’s a predominance of worn painted wood and natural materials enhanced by a muted palette that reflects the surroundings and makes it inviting.

The various spaces that make up the cafe design are light and airy with some windows looking out to sea while others give a view of the walled garden that surrounds the café.The greenery is brought inside with an abundance of potted plants that enrich the interior by adding to the sense of calm and understated elegance; which in turn is reflected in the brand. The synergy between the interior design and cafe branding that Liqui and Crate47 create offers our clients a fully integrated service.

Crate47 Creative agency | A cozy, rustic-styled cafe interior featuring wooden floor and wall paneling, wicker hanging lamps, and light green cushioned seating. Potted plants add greenery, while string lights create a warm ambiance. This inviting space perfectly complements our rebrand with its open layout and welcoming cafe brand identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A bright, airy room with light wood flooring and cream walls. On the left, wooden shelves stocked with bags of coffee emphasize the cafe's brand identity. In the background, a staircase leads up to a rebranded hallway where natural light streams in from a large doorway. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A bright, modern café interior with white walls and light wood floors reflects a refreshed café brand identity. The counter features a glass display case with pastries on the left and a coffee machine behind. Shelves with baskets and greenery hang above, while sunlight streams through large windows on the right. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy, bright café interior featuring wooden tables, wicker chairs, and green cushions. The décor includes hanging wicker lamps, potted plants, framed botanical prints, and string lights. Natural light floods the space, creating a warm and inviting atmosphere that perfectly reflects our unique cafe branding. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A sunlit room with large windows offering a scenic view of a grassy field. The room, reflecting the new cafe brand identity, features a brick wall, wooden tables, white chairs, and cushioned seating with green and blue pillows. Potted plants adorn the space, while a transparent canopy partially covers the ceiling. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy, bright café interior featuring wooden tables, wicker chairs, and green cushions. The décor includes hanging wicker lamps, potted plants, framed botanical prints, and string lights. Natural light floods the space, creating a warm and inviting atmosphere that perfectly reflects our unique cafe branding. | Branding | Digital Marketing | Content Creation

"Crate47’s cafe branding for The Lime Kiln addressed the client’s wish for a new business name and visual identity while still celebrating the distinct uniqueness of the clifftop café in Sidmouth, South Devon."