A restaurant brand that reveals a hidden theme.

With our restaurant brand for The Hideaway, we had to strike the right balance, as this family eatery was to be child-friendly but with a grown-up lounge bar feel. A jungle theme was settled on for the overall brand identity and the restaurant logo design was developed with this in mind. Behind our hospitality branding was the idea of animals being hidden by foliage which was a tie-in with the interior design developed by Liqui where plants were to play a key role. The restaurant brand had to be executed in a sophisticated way that appeals to adults while still engaging children on another level.

Client

The Hideaway

Year

2019

Services

Brand Strategy
Branding
Print
Web Design
Illustration

Sector

Restaurant & Lounge

A restaurant logo design that hides in plain sight.

A single tree growing from an ‘H’ created a strong marque that was coupled with a classic serif font for the logo design that was integral to the restaurant brand. The sub-branding, used on the menu and other graphic design items, incorporated the silhouettes of exotic plants.

We developed these illustrations further for large murals on the interior walls, where partially hidden animals were integrated into jungle scenes, in a style inspired by the artist Henri Rousseau. This brought the theme of the restaurant brand into the interior itself; tying them together.

Crate47 Creative agency | A minimalistic logo for a restaurant brand features a black tree with abstract branches, resembling the letter
Crate47 Creative agency | A minimalist logo for the restaurant brand features a stylized white tree with symmetrical branches on a black background. Below the tree, the text
Crate47 Creative agency | A close-up of a pencil resting on paper filled with various hand-drawn decorative letter
Crate47 Creative agency | Black and white sketches of various animals and plants on paper. A lion and a tiger are drawn prominently, surrounded by detailed foliage, leaves, and smaller animals. Another paper with a tree logo and the text
Crate47 Creative agency | A sleek restaurant menu set shows a minimalist design, embodying the essence of the restaurant brand. The front cover is dark green with the word
Crate47 Creative agency | A MacBook laptop displaying an image of a modern, stylish café interior with green plants, wooden furniture, and geometric light fixtures. The laptop screen shows the restaurant brand's logo featuring a tree design with the text

Providing a website solution that entices a wider online audience.

The design ethos for The Hideaway website design followed that of the restaurant brand, it had to appeal to an adult audience but show the food and interior offering that would cater to customers of all ages. We designed the homepage to offer an instant impression of the restaurant, with full-screen imagery presented to the viewer accompanied by the main brand marque and written logo. The site navigation was clean, using a burger menu and full-screen navigation overlay. The main pages are styled in very much the same way, providing information sections about the business. Their ethos and the interior, as well as their menu, were the key factors in the layout of this design.

We can design websites for restaurants and coffee shops for existing brands as well as for businesses that also require our restaurant brand services. Together with the actual website design, we can take care of SEO, copywriting, and any content creation such as food photography. The Hideaway was another joint project between Crate47 and Liqui who provided concepts for the restaurant interior design. These were realized as 3D renders which we used throughout the web design as visual content. We have worked hand in hand on many projects over the years – with us creating hospitality branding that works well together with their interiors.

Crate47 Creative agency | A laptop displaying an interior design of a modern lounge on its screen. The lounge, part of a chic restaurant brand, features greenery, a mix of seating options, wooden flooring, and a cozy atmosphere. The laptop rests against a solid dark green background. The text on the screen reads
Crate47 Creative agency | A modern lounge area with greenery and white partitions creating small sections. One person sits at a table with a laptop, while another stands near a counter. The space, echoing a refined restaurant brand, features wooden flooring, a curved path, and a green wall with the logo
Crate47 Creative agency | A laptop with a
Crate47 Creative agency | A modern restaurant interior with a wooden tree logo on the wall to the left. A transparent rectangular overlay centered in the image reads:
Crate47 Creative agency | Image of a MacBook displaying a webpage with the heading
Crate47 Creative agency | An illustrated forest scene with dense green foliage, trees, and hidden animals. A stylized white tree logo is centered at the top, above the text

"Behind the branding was the idea of animals being hidden by foliage which was a tie-in with the interior design developed by Liqui where plants play a key role"