A restaurant brand that reveals a hidden theme.
With our restaurant brand for The Hideaway, we had to strike the right balance, as this family eatery was to be child-friendly but with a grown-up lounge bar feel. A jungle theme was settled on for the overall brand identity and the restaurant logo design was developed with this in mind. Behind our hospitality branding was the idea of animals being hidden by foliage which was a tie-in with the interior design developed by Liqui where plants were to play a key role. The restaurant brand had to be executed in a sophisticated way that appeals to adults while still engaging children on another level.
Client
The Hideaway
Year
2019
Services
Brand Strategy
Branding
Print
Web Design
Illustration
Sector
Restaurant & Lounge
A restaurant logo design that hides in plain sight.
A single tree growing from an ‘H’ created a strong marque that was coupled with a classic serif font for the logo design that was integral to the restaurant brand. The sub-branding, used on the menu and other graphic design items, incorporated the silhouettes of exotic plants.
We developed these illustrations further for large murals on the interior walls, where partially hidden animals were integrated into jungle scenes, in a style inspired by the artist Henri Rousseau. This brought the theme of the restaurant brand into the interior itself; tying them together.
Providing a website solution that entices a wider online audience.
The design ethos for The Hideaway website design followed that of the restaurant brand, it had to appeal to an adult audience but show the food and interior offering that would cater to customers of all ages. We designed the homepage to offer an instant impression of the restaurant, with full-screen imagery presented to the viewer accompanied by the main brand marque and written logo. The site navigation was clean, using a burger menu and full-screen navigation overlay. The main pages are styled in very much the same way, providing information sections about the business. Their ethos and the interior, as well as their menu, were the key factors in the layout of this design.
We can design websites for restaurants and coffee shops for existing brands as well as for businesses that also require our restaurant brand services. Together with the actual website design, we can take care of SEO, copywriting, and any content creation such as food photography. The Hideaway was another joint project between Crate47 and Liqui who provided concepts for the restaurant interior design. These were realized as 3D renders which we used throughout the web design as visual content. We have worked hand in hand on many projects over the years – with us creating hospitality branding that works well together with their interiors.
