A fresh bubble tea brand.

We were asked to create a bubble tea logo and brand identity for a café based in Palm Springs California. We developed the branding in conjunction with our parent company Liqui who undertook the interior design for the new bubble tea shop. Previously part of a franchise, the owner wanted to start their own business with a fresh bubble tea brand.

Client

The Bunny

Year

2021

Services

Logo Design
Brand Identity
Brand Strategy
Print Design
Signage
Collateral design

Sector

Hospitality

A visual identity to attract a younger demographic.

We provided a branding discovery session to understand the client’s target market and explore a visual identity that would attract the right demographic. Their main custom would be the local high school students, but it was also important for the brand to appeal to a slightly older clientele that made up the passing trade. Through the brand naming strategy, it was decided that ‘The Bunny’ would be an ideal fit for the new brand which led on to our distinctive bubble tea logo design.

Crate47 Creative agency | A minimalist black and white icon featuring two stylized leaves sprouting from the ground within a circular border, reminiscent of nature-inspired bubble tea logos. One leaf is larger and pointed, while the other is smaller and more rounded. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Black, minimalist icon of two stylized plant sprouts, ideal for a bubble tea logo. One sprout has a small, rounded leaf, and the other has a long, pointed leaf. The design features clean lines against a white background. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A split image with two versions of a minimalist bubble tea logo. The left side has a white background with black text and graphics, and the right side has a black background with white text and graphics. Both feature

A brand that combines style with playfulness.

Our brand identity encapsulates a sharp monochromatic bubble tea logo design juxtaposed with a set of bunny ears as the main brand marque giving the visual identity a playful edge. This is restated in the colourful interior design where the bunny ears marque is repeated in neon on the walls.

This creates a brand experience by providing ample Instagram opportunities for the younger clientele. The two brand elements of stylish bubble tea logo design and playful marque are also used in conjunction with each other throughout our print design and website concepts.

Crate47 Creative agency | A circular sign on a building wall, illuminated at night, showcasing a simplistic white neon outline of a leaf or plant against a dark background. The bubble tea logo adds a modern touch to the dimly lit surrounding area, with only a few streetlights in the distance. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Multiple smartphones laid out in a grid pattern, each displaying an Instagram profile with images and posts. The profile showcases pictures of a person holding a drink beside a bubble tea logo, a neon light, and various desserts. The background is gray. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Three skateboards are displayed vertically against a plain background. The left and right skateboards feature a black and white pattern with the words
Crate47 Creative agency | A young woman takes a selfie in front of a dark brick wall. Behind her, a neon sign shaped like bunny ears creates the illusion that she is wearing them. Just above the sign, a bubble tea logo glows softly. She is smiling and holding the phone with both hands, her face turned slightly to the side. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, minimalist workspace with a smartphone, laptop, and tablet displayed on a white marble desk. The screens show an image of a coffee drink being poured, each device subtly featuring a bubble tea logo. A green plant is visible on the left side of the desk. | Branding | Digital Marketing | Content Creation

A stylish, modern interior design.

For the tea room interior design, Liqui was asked to provide a spacious front-of-house area to accommodate queuing customers for takeaway orders. It also allows room for several groups of people to socialise while standing, which is the reason that the seating has been kept to a minimum. With a younger demographic in mind, the interior design is indeed quite colourful, but by using a select choice of hues and materials it remains fairly restrained in its overall look.

Large curved blocks of colour decorate the walls with the circular shapes being echoed in the flecked terrazzo flooring, as well as in the rounded front counter and the built-in bench seating. An additional, more comfortable, seating area was provided in the front window area using Liqui’s Hove Club sofa and armchairs. The Bunny seamlessly brings the bubble tea logo and marque into this stylish, modern interior design to create a successful on-trend branded environment.

Crate47 Creative agency | A modern waiting area with people sitting and standing features a sign that says
Crate47 Creative agency | A modern juice bar with pink decor and terrazzo flooring. A counter has a menu displayed above it, featuring a bubble tea logo. Three people, including a child, are ordering. Neon signs decorate the walls, and a large plant is visible on the left. Ceiling lights brighten the space. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A brightly lit, modern interior with terrazzo flooring and a mix of white and blush pink walls. Three people are present: a woman taking a selfie, a woman standing and smiling, and another woman seated at a circular wooden desk displaying a bubble tea logo. Neon bird designs adorn the walls. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A brightly lit, modern cafe with pastel colors and contemporary decor. People are seated on plush green chairs around a wooden table, chatting and using their phones. The counter area features a bubble tea logo prominently displayed near the barista taking an order. Wall art features abstract shapes. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, brightly lit reception area with a curved desk and terrazzo flooring. Several people are conversing and waiting. The walls are painted in pastel tones, and two digital screens hang above the reception desk displaying information alongside a playful bubble tea logo. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, bright waiting area with people seated or standing, engaging in conversations. The decor includes green armchairs, a terrazzo floor, plants, and a circular light wood bench. A logo reading

"The Bunny seamlessly brings the bubble tea logo and marque into this stylish, modern interior design to create a successful on-trend branded environment."