A contemporary construction website for a traditional building company.
Crate47’s construction company marketing for R J Steeles started with our extensive new website design with its fresh contemporary look that’s in line with the quality of their workmanship. We developed the way that their existing branding was used to create a construction website that is clean and modern, showing key information that emphasises the breadth of their services and showcases their work. A core page of services, with links to each service, provides a full insight into the variety of building work they carry out. Our web design also includes a complete portfolio of case studies linking to individual project pages featuring our professional construction photography. In addition, we included a rolling testimonials feature that shows how highly regarded they are by their clients.
Client
R.J Steele
Year
2018
Services
Photography
Videography
Web Design
Branding
Sector
Construction
Website development with SEO and SMO
We ensured that the construction website was fully responsive across all platforms and devices. Mobile-first optimization was a key part of our web development as it’s crucial in making the user experience(UX) as smooth as possible. We also undertook search engine optimization (SEO); researching appropriate keywords and implementing them within the written website content throughout the whole site.
In addition, our construction company marketing boosted the brand’s profile through social media optimisation (SMO) on Facebook, Instagram and Google to expand their client base and broaden their appeal. We did this by creating posts using our professional construction photography that showed the progress of projects while promoting the skills of their craftspeople, and the quality of their work.
Professional construction photography and video that builds a portfolio of projects.
Comprehensive content creation was a crucial part of our website design for contractors R J Steele and was key to promoting their brand story. The site is almost entirely populated with our professional construction photography illustrating the company’s services and showcasing their projects.
We undertook on-site photo shoots for each case study in turn; taking aerial photography and drone video footage, where appropriate, to better convey the scope of their building work. Our content creation has also included several promotional videos for online marketing.
Construction company marketing that reflects a forward-thinking company.
As part of R J Steele’s construction company marketing, we developed their print items to reflect the new direction the building company wanted to go in. Our graphic designers created a new letterhead and business card along with an on-brand email signature. We also designed a completely new full-colour brochure with a high-end sleeve that had a repeat pattern of their marque subtly embossed into the front. The brochure showcased their latest projects and was used to successfully market the company to potential clients.
In addition, we designed the livery for their new electric car to promote the forward-thinking company’s e-credentials. As their projects have grown, we’ve also designed large-scale marketing banners to enclose their work-sites during the builds. Our extensive range of skills and creative expertise meant that we could offer our client a comprehensive mix of branding, content creation, graphic and website design for contractors. Combined with our focused construction company marketing we were able to strategically reposition the brand.
