A contemporary construction website for a traditional building company.

Crate47’s construction company marketing for R J Steeles started with our extensive new website design with its fresh contemporary look that’s in line with the quality of their workmanship. We developed the way that their existing branding was used to create a construction website that is clean and modern, showing key information that emphasises the breadth of their services and showcases their work. A core page of services, with links to each service, provides a full insight into the variety of building work they carry out. Our web design also includes a complete portfolio of case studies linking to individual project pages featuring our professional construction photography. In addition, we included a rolling testimonials feature that shows how highly regarded they are by their clients.

Client

R.J Steele

Year

2018

Services

Photography
Videography
Web Design
Branding

Sector

Construction

Website development with SEO and SMO

We ensured that the construction website was fully responsive across all platforms and devices. Mobile-first optimization was a key part of our web development as it’s crucial in making the user experience(UX) as smooth as possible. We also undertook search engine optimization (SEO); researching appropriate keywords and implementing them within the written website content throughout the whole site.

In addition, our construction company marketing boosted the brand’s profile through social media optimisation (SMO) on Facebook, Instagram and Google to expand their client base and broaden their appeal. We did this by creating posts using our professional construction photography that showed the progress of projects while promoting the skills of their craftspeople, and the quality of their work.

Crate47 Creative agency | Four smartphones displaying different screens of the R.J. Steele Building Contractors website. The screens show the homepage, a gallery of projects, an aerial view of a house, and a contact page with a map. The phones, highlighting effective construction company marketing, are arranged in a row against a light grey background. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A photo displayed on a laptop screen shows a modern bathroom with a freestanding bathtub, a walk-in shower, a toilet, and a sink. The text on the image reads,
Crate47 Creative agency | A laptop displaying a webpage with a scenic image of a countryside landscape. The webpage features the text
Crate47 Creative agency | A MacBook with an image of a van on its screen. The yellow van displays
Crate47 Creative agency | A MacBook displaying a webpage with a yellow header, featuring a section about building work guarantees. The content includes text and images. The images show a pathway, a yellow van, and various documents with sketches and photographs related to construction company marketing projects. | Branding | Digital Marketing | Content Creation

Professional construction photography and video that builds a portfolio of projects.

Comprehensive content creation was a crucial part of our website design for contractors R J Steele and was key to promoting their brand story. The site is almost entirely populated with our professional construction photography illustrating the company’s services and showcasing their projects.

We undertook on-site photo shoots for each case study in turn; taking aerial photography and drone video footage, where appropriate, to better convey the scope of their building work. Our content creation has also included several promotional videos for online marketing.

Crate47 Creative agency | A modern, two-story house illuminated at night with bright exterior lights stands as a testament to exquisite construction company craftsmanship. The house features a spacious balcony on the upper level, with stairs leading down to the garden. A lush green lawn and surrounding greenery are visible in the foreground. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A sunlit room with a high, slanted ceiling, featuring a wooden rocking chair, a ceiling fan, a skylight, and large windows with a partial view of an adjacent building. The white walls and light wooden floor give the space a bright, airy feel—an ideal showcase for construction company marketing. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A garden is adorned with several tall, rectangular wooden structures, surrounded by various tropical plants and palm trees. The background features a brick building and a clear blue sky, blending natural beauty with an urban landscape—an ideal vision for any construction company marketing its next project. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | White two-story house with a large deck and white railing, viewed from a lush green backyard. There are white steps leading down to the garden. Tall ornamental grasses and palm trees are visible in the foreground, with a clear blue sky in the background—picture perfect for construction company marketing. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A person with curly hair tied back, wearing glasses, a black shirt, and tan shorts, is using a circular saw to cut a wooden structure outdoors on a sunny day. The scene showcases an open construction site with partially built wooden frames, ideal for construction company marketing materials. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A person kneels on the ground next to a building under construction, extending a yellow measuring tape across a gravel surface. Various construction tools and materials are scattered around, showcasing the precision central to construction company marketing. Palm trees and a wooden fence provide a serene backdrop. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Construction workers from the construction company are pouring and spreading wet concrete over a steel rebar grid. One worker, wearing a yellow safety vest and gloves, holds a tool to smooth the concrete, while another manages the concrete hose. Both are wearing protective clothing and boots. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern beachfront house with large glass windows and a spacious patio, nestled between two other homes. The surrounding area features shrubs, a small garden, and a cloudy sky in the background—ideal for showcasing in any construction company marketing campaign. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Modern dining room with a large wooden table surrounded by white chairs. The room is illuminated by several pendant lights hanging from the ceiling. The space features an open layout with glass doors, offering a glimpse of an outdoor area—a perfect showcase for any construction company marketing its elegant design capabilities. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A minimalist room showcases a floating staircase with white steps and black railings. Under the stairs, there's a modern sculpture and a painting of a face with exaggerated features leaning against the wall. The space, ideal for construction company marketing, has white walls and a polished concrete floor. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Construction workers are building a structure with a steel frame. They are using a crane and a scissor lift to assist with the assembly. The sunny, clear day provides a bright backdrop, while nearby houses can be seen in the background—an ideal scene for construction company marketing. | Branding | Digital Marketing | Content Creation

Construction company marketing that reflects a forward-thinking company.

As part of R J Steele’s construction company marketing, we developed their print items to reflect the new direction the building company wanted to go in. Our graphic designers created a new letterhead and business card along with an on-brand email signature. We also designed a completely new full-colour brochure with a high-end sleeve that had a repeat pattern of their marque subtly embossed into the front. The brochure showcased their latest projects and was used to successfully market the company to potential clients.

In addition, we designed the livery for their new electric car to promote the forward-thinking company’s e-credentials. As their projects have grown, we’ve also designed large-scale marketing banners to enclose their work-sites during the builds. Our extensive range of skills and creative expertise meant that we could offer our client a comprehensive mix of branding, content creation, graphic and website design for contractors. Combined with our focused construction company marketing we were able to strategically reposition the brand.

Crate47 Creative agency | A yellow van with the R.J. Steele logo and contact information is parked in a suburban area. The text on the van reads
Crate47 Creative agency | A bright yellow pickup truck with black accents and rugged tires, impeccably designed for construction company marketing, features the logo and text
Crate47 Creative agency | A yellow and black compact electric car with
Crate47 Creative agency | The image shows various sheets of paper with abstract geometric designs predominantly in shades of yellow, beige, and light brown. One central sheet features a red logo comprising angular lines resembling a house, suggesting thoughtful construction company marketing materials. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | The image shows two yellow business cards for R.J. Steele Building Contractors, a construction company. One card displays a simple red house logo, while the other contains contact details for Robert Steele, including his phone number, email address, and website—perfect for marketing purposes. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A close-up photograph of a bright yellow sign with the text
Crate47 Creative agency | Image shows two yellow vans belonging to R.J. Steele, a chartered surveyor company established in 1979. The vans are parked on a paved area. The van in the background is more in focus, displaying the company's logo and contact information, effectively highlighting their construction company marketing efforts. | Branding | Digital Marketing | Content Creation

"The increase in business for us since working with Crate47 has been outstanding. In the first twelve months we doubled our project value, in three years the value we quote for has increased six fold. We strongly recommend Crate47 and their great team, our website and content is amazing!"


- ROBERT STEELE, BUSINESS OWNER, R.J. STEELE BUILDING CONTRACTORS