Updating 40 years of craftsmanship
Brand strategy, Website design and development, Marketing, Photography, Video, Print
A contemporary construction website for a traditional building company
For R J Steeles Building Contractors we created an extensive construction website with a fresh contemporary look that was in line with the quality of their workmanship. We developed the way that their existing brand was used to create a construction website design that is clean and modern which features key information; emphasising the breadth of their services and showcasing their work. A core page of services, with links to each service, provides a full insight into the variety of building work they can carry out. Our web design also includes a complete portfolio of case studies linking to individual projects they have completed recently. In addition, we included a rolling testimonials feature that shows how highly regarded they are by their clients.
Website development with SEO and SMO
Our web developers ensured that the site was fully responsive across all platforms and devices. Mobile first optimization was a key part of our web development as this is crucial in making the user experience (UX) as smooth as possible. We also undertook search engine optimization (SEO), researching suitable keywords and implementing them within the website. In addition, we’re marketing the company with profile development through social media optimization (SMO) on Facebook, Instagram and Google to expand their client base and broaden their appeal.
Construction photography and video that builds a portfolio of projects
Content creation was a key part of getting across R J Steele’s brand story within our website design. The site is almost entirely populated with our architectural photography and construction images that illustrate their services and showcase their projects. We undertook an on-site photoshoot for each case study; and, where appropriate, we took aerial photography and drone video footage to better show their building work. We have also created several promotional videos for marketing purposes as well as print advertisements and have designed a new letterhead and email footer.