Branding and restaurant design that work together.

Our brand design for this new seafood restaurant was developed in association with our parent company Liqui, who undertook the interior design. This ensured synergy between the branding and the restaurant design which both centred around the theme of boats combined with a West Coast harbourside vibe. This was to be a go-to location for good quality seafood and a relaxed dining experience.

Client

Pier 29

Year

2019

Services

Brand Naming
Branding
Logo Design
Sub-branding
Apparel
Print Design

Sector

Hospitality

Brought to life through our extensive photographic content.

For the branding we looked to the waterfront eateries of places like Seattle and San Fransisco where many establishments occupy old dockside warehouses. This led to the use of a fairly squared off typeface for the design of the restaurant logo – giving it a slightly industrial feel. But being a condensed font, and by stacking the words, we gave the logo design a more elegant look in keeping with the client’s vision for their new venture.

Rendered in white, this was placed on a vertical navy blue ribbon that drew inspiration from the famous sailing race. The nautical colourway was carried through into the restaurant design in the form of navy blue walls.

Crate47 Creative agency | A circular blue sign with a white outline and a white minimalist brand design is mounted on a gray concrete wall. The design features the number
Crate47 Creative agency | A wooden table showcasing Pier 29 Seafood branded items, including a paper bag, menu, and business cards with blue accents. The brand design is complemented by seafood like shrimp and shellfish, herbs, and a garlic bulb neatly arranged alongside a cutting board with green herbs and a paper-wrapped item. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A white paper bag with reinforced handles features a blue panel on the front that reads
Crate47 Creative agency | Stacks of business cards on a white surface, with one showing an illustration of a lobster and the other featuring a blue banner with text. The cards, showcasing impeccable brand design, are predominantly white with clean, minimalist elements. | Branding | Digital Marketing | Content Creation

Several key branding elements complete the brand identity.

As a further part of the brand identity, a complementary marque was developed that could be used as a stand-alone brand element when the full written logo design was unnecessary. This took the form of a roundel with a simple image of a pier building over water displaying the number 29. In addition, to complete the brand identity we executed a series of seafood illustrations in the style of old scientific marine engravings. These were a subtle part of the branding that we used throughout our print design to lend interest to such items as coasters, table napkins and menu design.

Crate47 Creative agency | A stack of business cards on a white background. One card features a minimalist claw illustration, while the top card showcases text and a blue ribbon-like design, embodying brand design. The text includes
Crate47 Creative agency | A close-up of a glass door with a circular logo featuring a house atop a raised platform, the number
Crate47 Creative agency | A neatly arranged table setting on a wooden surface exudes impeccable brand design. A white plate sits on a seafood-themed placemat. Nearby are a small bowl with black olives, lemon wedges with herbs, a spoon, knife, and fork on a blue napkin, a round blue coaster, and a small white dish. | Branding | Digital Marketing | Content Creation

A restaurant design that’s a subtly themed brand experience.

Liqui designed the interior of the seafood restaurant to be a subtle, nautically themed brand experience that ties in with Crate47’s brand design. The world of boats has been brought inside with a pair of suspended installation pieces that look like the skeletons of wooden boats made up of just the keels and ribs. One hangs above a row of tables and chairs while the other has its shape reflected in the banquette seating beneath it. Two similar structures, that take the form of boats cut in half, have been upended and placed against one wall to form open seating areas.

Large mirror windows run the length of another wall giving the appearance of oversized portholes. In addition, Liqui designed and made a new range of lighting called Brixham that are reminiscent of old lobster pots, as well as creating their own take on a Captain’s Chair. Although many features of this restaurant design draw inspiration from traditional marine artefacts, this is a wholly modern interior that reflects those influences with a contemporary edge.

Crate47 Creative agency | A modern restaurant interior with light wooden tables and chairs, teal cushioned seating, hanging pendant lights, and circular mirrors on the back wall. The brand design is evident as three people in white traditional clothing are present, two walking and one seated. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, well-lit seafood restaurant featuring wooden furniture, circular mirrors, and a unique boat-shaped structure above a seating area. The brand design incorporates three men in traditional Middle Eastern attire interacting and sitting at different tables. The sign reads
Crate47 Creative agency | A modern cafe featuring wooden furniture, light wood accents, and green cushions. Two people are seated at a table in the back. The brand design includes hanging light fixtures and large windows that allow natural light to flood the space, creating a warm and inviting atmosphere. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern seafood restaurant with a blue and wooden decor theme. Two women in hijabs are seated at a table, engaged in conversation. The restaurant's name,
Crate47 Creative agency | A modern, nautical-themed seafood restaurant called
Crate47 Creative agency | A modern, open-concept shopping and dining area with wooden and green structural elements showcases impressive brand design. A sign reads

"Our strategically creative approach leads to focused branding with a business purpose."