Establishing the identity of London family law firm
Branding, Sub-branding, Website design, Photography, Print
A confident, modern approach
Newton Kearns is a brand new London law firm specializing in family law. They act for high net worth individuals in such areas as divorce, mediation, and prenups. Their cases regularly involve high value and complex assets together with related and often delicate matters such as children.
The idea behind the brand was that they were a new practice with a modern approach, but at the same time, it had to have an established feel as the partners were highly experienced in their field and would be competing against the best family law firms in London. The key qualities that the brand needed to convey were professionalism and confidence combined with a friendly approachability.
A high end finish
We designed a dynamic looking marque that was quite different from traditional law firm logos. This was combined with complimentary typography for the full name logo that had a more restrained, orthodox feel. We developed a clean, contemporary look for the printed material with a considered approach to paper stock and printing techniques to ensure high-end results that included debossed foil business cards.
A positive step forward
The website was designed to be straightforward and easy to navigate while incorporating a CMS. Clean page design with a contemporary layout mirrors the design approach taken with the branding and single Newton Kearns out from other law websites. The theme of the videos and photography, showing the sun emerging from clouds, was to engender a positive feel in visitors and suggest finding resolutions to difficult situations.
Brand creation and application
Having established the direction that a brand should take, we then begin the comprehensive process of brand creation. Things often start with sketches and lots of discussion, before moving into the digital realm where we work up our ideas for logo designs, sub-branding (such as patterns) and style of imagery – anything that will be part of the brand’s visual identity.
After further discussion and analysis of what ideas best fit with our strategy for the brand, we prepare the chosen designs for presentation to the client. Once the final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand – website, print items, adverts, marketing collateral – any touch point that is required.
“We appointed Crate 47 to create a brand identity and accompanying website for us as we were setting up a new law firm. We have been impressed by their creativity, professionalism and the high standard of service throughout the process. Thanks to Crate 47 we have a brand of which we are proud and we would wholeheartedly recommend them to others.”
PATRICK KEARNS AND PAUL NEWTON, FOUNDING PARTNERS OF NEWTON KEARNS
Interested in working with us?
If you would like to talk to Crate47 about a project please feel free to get in touch and we’ll be happy to discuss it with you.