A law firm brand identity that promotes a confident modern approach.

Crate47 were engaged by Newton Kearns to create a law firm brand identity together with a website design to promote the new solicitors practice specialising in family law. Acting for high-net-worth individuals in such areas as divorce, mediation, and prenups, their cases regularly involve high-value and complex assets together with related and often delicate matters such as children.

The idea behind the brand strategy was that they were a new practice with a modern approach, but at the same time, the brand had to have an established feel as the partners were highly experienced in their field and would be competing against the best family law firms in London. The key qualities that the new law firm brand identity needed to convey were professionalism and confidence combined with a friendly approachability.

Client

Newton Kearns

Year

2020

Service

Branding
Photography
Web Design
Print Design
Hosting

Family Law

Barrister Chambers

A high end finish, a positive step forward.

We designed a dynamic looking marque that was quite different from traditional law firm logo designs. This was combined with complimentary typography for the full name logo that had a more restrained look similar to a more orthodox law firm brand identity. We developed a clean, contemporary look for the printed material with due consideration to paper stock and printing techniques to ensure high-end results that included debossed foiling on the business cards.

The website was designed to be easy to navigate while incorporating a CMS. Clean page design with a contemporary layout follows the design approach determined by our branding and makes the Newton Kearns website stand out from the more traditional style of web design for solicitors. The theme of the videos and photography were key to the law firm brand identity. Showing the sun emerging from clouds, they engender a positive feeling and suggest finding resolutions to difficult situations.

Crate47 Creative agency | The image showcases the text
Crate47 Creative agency | The image showcases a pale blue background with the words
Crate47 Creative agency | A light blue rectangular background with the text
Crate47 Creative agency | A minimalist logo features the letters
Crate47 Creative agency | A minimalist black monogram logo, perfect for a law firm brand identity, consists of the stylized letters
Crate47 Creative agency | A minimalist logo features the letters

Pantone® 7544 C
C10 M04 Y00 K36
#8A98A3

Pantone® 11-0601 TCX
C00 M00 Y00 K00
#FFFFFF

Pantone® Black 6 C
C75 M68 Y67 K90
#212121

Brand creation and brand activation.

Having established the direction that a law firm brand identity should take, we begin the comprehensive process of brand creation. Things often start with sketches and lots of discussion, before moving into the digital realm where we work up our ideas for logo designs, sub-branding (such as patterns), and style of imagery – anything that will be part of the brand’s visual identity.

After further discussion and analysis of what ideas best fit with our brand strategy, we prepare the chosen designs for presentation to the client. Once the final choice has been selected and undergone any fine-tuning, we can proceed with the brand application – website, print items, adverts, marketing collateral – any touch-points needed to activate a new law firm brand identity.

 

Crate47 Creative agency | Close-up of multiple business cards for Newton Kearns consultant Maggie Rae. The cards feature a white background with black minimalist text and design, aligning closely with a sophisticated law firm brand identity. The
Crate47 Creative agency | Close-up image of minimalist, modern-designed documents with sparse text and abstract black rectangular graphics along the top. The text includes
Crate47 Creative agency | Close-up image of a metal plate with precision-engraved designs clamped on a workbench. The plate features parallel grooves and a repeating geometric pattern that resembles an abstract
Crate47 Creative agency | Close-up of a section of industrial machinery featuring metal panels with perforated holes and brass-colored clamps. The carefully engineered elements, held together by black straps, showcase a complex assembly of mechanical components—almost as intricate as establishing a law firm brand identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A close-up image showing sheets of white paper being printed with the letters
Crate47 Creative agency | A person closely inspects a sheet of paper with repeated
Crate47 Creative agency | A person is handling a large stack of white papers, with a slight shadow cast over them. The focus is on their hands and the corner of the stack, which has the initials
Crate47 Creative agency | A stack of white business cards with a minimalist black monogram, reflecting a sophisticated law firm brand identity, sits on a wooden desk. Sunlight streams in from a window, casting shadows and highlighting the cards. A partially open cardboard box is visible to the left. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Stacks of white paper with a minimalist
Crate47 Creative agency | A stack of white business cards for
Crate47 Creative agency | A person is organizing stacks of white paper with the initials

"We appointed Crate 47 to create a brand identity and accompanying website for us as we were setting up a new law firm. We have been impressed by their creativity, professionalism and the high standard of service throughout the process. Thanks to Crate 47 we have a brand of which we are proud and we would wholeheartedly recommend them to others.”


- PATRICK KEARNS & PAUL NEWTON, FOUNDING PARTNERS, NEWTON KEARNS