Filipino and European influences meet up for coffee.

Our coffee shop brand identity for Muni grew out of the company’s mix of Filipino and European coffee influences. This interesting USP informed our brand strategy and is reflected across the entirety of our branding where we’ve used elements of the Filipino culture in the brand pattern and the colourways. The distinctive coffee shop brand identity has also been carried through by Liqui into the interior design of the café itself.

Client

Muni Coffee Co.

Year

2017

Services

Branding
Design
Photography
Web Design
Web Development
Print
Brand Strategy

Sector

Hospitality

Integrated branding and interior design.

The coffee shop brand identity was all-encompassing, including Muni’s own label coffee branding, signage, and menu design, as well as a website design. This was done in conjunction with our sister company Liqui Group who created the cafe design for the interior.

The interior design included the bespoke counter, as well as the furniture and lighting. Working together ensured that Muni’s unique coffee brand would stand out in London’s bustling coffee scene and anywhere else that the business should go.

Crate47 Creative agency | A cozy coffee shop scene featuring a wooden counter with various coffee items and a sign that reads
Crate47 Creative agency | A modern coffee shop interior with a sleek, dark counter featuring an angular zigzag design. The back wall proudly displays the word
Crate47 Creative agency |         Signage for Muni Coffee Co. displaying the name in bold, vertical, art-deco style gold lettering on a dark gray background, perfectly encapsulating the coffee shop's brand identity. | Branding | Digital Marketing | Content Creation

Built-in brand flexibility.

Knowing from the outset that Muni intended to expand their enterprise, we decided the best approach would be to brand each new location in a slightly different way. Using the same logotype for each logo design we developed a variety of colourways and related patterns.

This meant that the core brand could be individualised for each new location within London. The theme can be expanded upon further for other cities and countries in the future. This makes the coffee shop brand identity very adaptable and flexible.

Crate47 Creative agency | A sandwich cut in half is displayed on a wooden surface. The sandwich contains vegetables, cheese, and possibly meat, secured with a skewer. A paper band with the text
Crate47 Creative agency | A black coffee cup and saucer with the text
Crate47 Creative agency | A display of Muni Coffee Co. products against a light gray background showcases the coffee shop's brand identity. From left to right: a black tin, a black resealable pouch, a black paper bag with handles, a brown glass bottle with a swing top, and a white enamel mug with a black rim. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A collection of branded items from Muni Coffee Co. showcases their coffee shop brand identity, featuring two clipboards with paper, a paper shopping bag, a burlap tote bag, a coffee bag, and two coffee cup sleeves, all set against a light gray background. The
Crate47 Creative agency | A black coffee cup with gold text reading
Crate47 Creative agency | A street view featuring three shops:

"Crate47, thank you so much! You guys are awesome! Proud to have you guys as our brand consultants!"


- JENA & JULIAN KRAUSE, CO-FOUNDERS OF MUNI COFFEE CO.