Filipino and European influences meet up for coffee.
Our coffee shop brand identity for Muni grew out of the company’s mix of Filipino and European coffee influences. This interesting USP informed our brand strategy and is reflected across the entirety of our branding where we’ve used elements of the Filipino culture in the brand pattern and the colourways. The distinctive coffee shop brand identity has also been carried through by Liqui into the interior design of the café itself.
Client
Muni Coffee Co.
Year
2017
Services
Branding
Design
Photography
Web Design
Web Development
Print
Brand Strategy
Sector
Hospitality
Integrated branding and interior design.
The coffee shop brand identity was all-encompassing, including Muni’s own label coffee branding, signage, and menu design, as well as a website design. This was done in conjunction with our sister company Liqui Group who created the cafe design for the interior.
The interior design included the bespoke counter, as well as the furniture and lighting. Working together ensured that Muni’s unique coffee brand would stand out in London’s bustling coffee scene and anywhere else that the business should go.
Built-in brand flexibility.
Knowing from the outset that Muni intended to expand their enterprise, we decided the best approach would be to brand each new location in a slightly different way. Using the same logotype for each logo design we developed a variety of colourways and related patterns.
This meant that the core brand could be individualised for each new location within London. The theme can be expanded upon further for other cities and countries in the future. This makes the coffee shop brand identity very adaptable and flexible.
