Tech company branding with the future in mind.

For the Mindly tech company branding Crate47 developed a brand id that had a future-focused look but with a friendly feel that is in keeping with the health technologies field of their products. This was a new area for us to undertake brand design for, and so, before embarking on the brand development itself, we carried out research into the sector and similar tech companies. We focused specifically on facial paralysis, neurological behaviour, and the use of VR, as these are the areas that the startup specialise in.

Client

MindlyVR

Year

2020

Services

Brand strategy
Brand Naming
Brand ID
Logo Design
Sub-branding
Packaging design
Print design
Web design

Sector

Technology

A marque that reflects the complexities of the human mind.

The branding needed to be applied in a number of ways, which meant that we needed to create a suite of brand elements to work with. We felt that a strong marque that was easily identifiable was a definite requirement. As Mindly work in the field of neurological behaviour we wanted a motif that reflected the complexities of the human mind.

At the same time, it needed to be relatively simple so as to remain impactful. The idea of a labyrinth grew from this and was developed into a strong circular marque that can be used on its own or in conjunction with the written logo. It can also be utilised as a ‘watermark’ on printed items such as letterheads.

Crate47 Creative agency | Illustration depicting a simple equation with symbols: A teal bullseye on the left plus a cluster of dots in the middle equals a scattered pattern of lines and dots on the right, representing brand id. All symbols are in teal color on a white background. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A minimalistic design featuring white curved lines and dots arranged in a circular pattern on a teal background, giving the impression of an abstract, concentric motif that perfectly complements brand identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | The image displays the brand id for Mindly, featuring the name

A clean but not ‘clinical’ logo design.

For the typographical logo design, we developed lettering that was clean and contemporary. Rounding off the corners of the font gives the logo (and in turn, the whole brand id) a more friendly look. This was done intentionally to make the company’s products appear less ‘clinical’ and therefore more appealing to the end-user; while at the same time being austere enough to give neurology professionals confidence in the brand. The logo was also designed to be used as variants for specific products, such as for the MindlyVR wearable technology.

Crate47 Creative agency | A collection of white sheets featuring various hand-drawn designs of the word
Crate47 Creative agency | The image illustrates the word
Crate47 Creative agency | An image with a blue background featuring the word
Crate47 Creative agency | The image shows the logo for
Crate47 Creative agency | The image features the word
Crate47 Creative agency | A minimalistic design featuring white curved lines and dots arranged in a circular pattern on a teal background, giving the impression of an abstract, concentric motif that perfectly complements brand identity. | Branding | Digital Marketing | Content Creation

Application of the brand id.

Another important component of the Mindly brand id is the colourway. We wanted something that fit with the medi/tech field, but again wasn’t too ‘clinical’ looking. For the main colour we chose turquoise. We combined this with a blue/grey for the secondary colour. Both work well with a white background – giving the tech company branding a fresh, appealing look.

With the addition of a complementary typeface, we had all the brand elements in place to design the communication media. We created such things as marketing material, stationery, business cards, and packaging design. We also produced template pages for a future website.

Crate47 Creative agency | A flat lay of branded stationary items on a white background. There is a white and aqua-colored pen, a letterhead, a folder, business cards, an envelope, a badge, and a button. All items feature the
Crate47 Creative agency | A teal and white cardboard box with a minimalist design, partly opened. The box features a circular graphic and text on the front side, showcasing the brand id. The interior is plain white, against a simple gray gradient background. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | The image shows teal and white packaging boxes with the brand name
Crate47 Creative agency | A laptop displays a webpage titled
Crate47 Creative agency | A tablet and smartphone are displayed side by side against a white background. The tablet screen shows a website with a turquoise section and an image of a product box, labeled
Crate47 Creative agency | A billboard against a blue sky with clouds advertises

"Crate47 created a brand id for Mindly that projected futuristic technology but with a friendly, more human, quality that kept the end user in mind.”