A new corporate brand identity that is strong, modern, and serious.

Our brief from M Border for their new corporate brand identity was that it should be strong and modern in appearance. At the same time, the branding had to convey a seriousness of purpose as they specialize in customs brokerage and the logistics of expediting the movement of goods between countries globally. It was important that the rebrand hit the mark and gave potential customers confidence in the company’s abilities in a field where attention to detailed regulations is paramount.

Client

M Border Solutions

Year

2020

Services

Brand Strategy
Branding
Logo Design
Print Design

Sector

Customs Brokerage

One corporate brand identity – two directions.

For the logo design, we developed a marque made up of two arrow forms facing in opposite directions to symbolize the passage of goods moving in both directions across a border, as in import and export. The modern ‘arrows’ were created by cutting the initial ‘M’ in half, turning one side upside down, and positioning them back to back – set within a square the brand has the desired look of strength and stability.

The new corporate brand identity had to be adaptable for use on a variety of brand assets including signage, the website, and any print items. When required, the marque is underlined by a minimal typographical logo which we executed in a bold font. This, together with its split ‘M’ detail, supports the angular shapes within the marque – giving unity to the whole when both brand elements are used together.

Ensuring web and print design fit the corporate branding.

In addition to our corporate brand identity for M Border, our graphic designers also undertook the print design for business cards and various pieces of stationery. And, although we weren’t required to develop a new website for the company, our web designers created several concept pages. Together with the print items we designed, this gave the client an idea of how the new corporate brand identity should be used on company assets. However, if the client had required, we would have produced a full set of brand guidelines for them to work from.

"I had never valued the importance of a professional branding agency for my business until I met Cameron and the Crate47 team, in very little time they figured out exactly what I needed and understood the principles of our business"


- MIGUEL ENCINAS, MANAGING DIRECTOR, M BORDER SOLUTIONS US