A new corporate brand identity that is strong, modern, and serious.

Our brief from M Border for their new corporate brand identity was that it should be strong and modern in appearance. At the same time, the branding had to convey a seriousness of purpose as they specialize in customs brokerage and the logistics of expediting the movement of goods between countries globally. It was important that the rebrand hit the mark and gave potential customers confidence in the company’s abilities in a field where attention to detailed regulations is paramount.

Client

M Border Solutions

Year

2020

Services

Brand Strategy
Branding
Logo Design
Print Design

Sector

Customs Brokerage

One corporate brand identity – two directions.

For the logo design, we developed a marque made up of two arrow forms facing in opposite directions to symbolize the passage of goods moving in both directions across a border, as in import and export. The modern ‘arrows’ were created by cutting the initial ‘M’ in half, turning one side upside down, and positioning them back to back – set within a square the brand has the desired look of strength and stability.

The new corporate brand identity had to be adaptable for use on a variety of brand assets including signage, the website, and any print items. When required, the marque is underlined by a minimal typographical logo which we executed in a bold font. This, together with its split ‘M’ detail, supports the angular shapes within the marque – giving unity to the whole when both brand elements are used together.

Crate47 Creative agency | The image features a logo with stylized letters
Crate47 Creative agency | A black square logo with the stylized initials
Crate47 Creative agency | Four gray and black squares with white line graphics depict a corporate brand identity evolution sequence. The first square has a letter
Crate47 Creative agency | The image shows a logo for

Ensuring web and print design fit the corporate branding.

In addition to our corporate brand identity for M Border, our graphic designers also undertook the print design for business cards and various pieces of stationery. And, although we weren’t required to develop a new website for the company, our web designers created several concept pages. Together with the print items we designed, this gave the client an idea of how the new corporate brand identity should be used on company assets. However, if the client had required, we would have produced a full set of brand guidelines for them to work from.

Crate47 Creative agency | An image shows a set of business stationery for
Crate47 Creative agency | A letterhead on a light grey background. The page has the logo and text
Crate47 Creative agency | A neatly arranged set of office stationery against a white background includes a black folder, letterhead paper, a business card, an envelope, paper clips, binder clips, a hole puncher, and a pen. The items feature a cohesive design with a black and white color scheme that underscores the corporate brand identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A stack of white business cards is shown, with one card placed in front. The card displays
Crate47 Creative agency | Two business cards for
Crate47 Creative agency | Several smartphones and tablets of different sizes are floating against a white background. Their screens display the same image of a cityscape with a body of water, illuminated by golden lights at night. A white stylus is also floating among the devices, reinforcing a sleek corporate brand identity. | Branding | Digital Marketing | Content Creation

"I had never valued the importance of a professional branding agency for my business until I met Cameron and the Crate47 team, in very little time they figured out exactly what I needed and understood the principles of our business"


- MIGUEL ENCINAS, MANAGING DIRECTOR, M BORDER SOLUTIONS US