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Lodestar Apparel

Lifting a new brand off the ground

We delivered:
Naming, Brand strategy, Branding, Product design, Illustration, Web design and development, Photography, Video, Print 

Lodestar branded apparel flat lay - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded business cards and clothing labels: black on black - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded T-shirt design: black on black - branding, graphic design, product photography and responsive web design by Crate47 design agency

Complete brand creation from scratch

Lodestar is a new sport and lifestyle brand brought into being by a group of enterprising enthusiasts. Crate47 were tasked with creating the complete branding. This included researching the sector and originating the name as well as designing the logo and sub-branding.

branding logo design in black on white by Crate47 branding agency for Lodestar
branding logo design in white on black by Crate47 branding agency for Lodestar
logo design and sub branding by Crate47 branding agency for Lodestar
logo design printed on black by Crate47 branding agency for Lodestar

Zig zag tags, labels and packaging

An essential part of the sub-branding was the chevron pattern we developed. This was used on a variety of different labels, swing tags, and packaging; all of which were sourced by us. We even found an interesting use for coffee bags – they were used to pack the T-shirts in!

Lodestar branded clothing tags - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded embroidered badges - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded snapback cap sticker - branding, content creation product photography and responsive web design by Crate47 design agency
logo design and print design for clothing tags by Crate47 for Lodestar

T-shirts, badges and stickers designed in-house

We were responsible for generating the artwork used on their T-shirts, embroidered badges and stickers. This included original illustrations and hand-drawn typography created by our in-house illustrator.

Lodestar stickers, various - branding, content creation product photography and responsive web design by Crate47 design agency
badge logo design by Crate47 for Lodestar
Silkscreening the Lodestar Logo T-shirt design - branding, content creation product photography and responsive web design by Crate47 design agency
silk screen logo design for T-shirts by Crate47 for Lodestar
Lodestar Afro Skull sticker and T-shirt design on black - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar Script sticker and T-shirt design - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar Pig City T-shirt design - branding, content creation product photography and responsive web design by Crate47 design agency

Product, lifestyle and portrait photography

Crate47 created much of the photography for the Lodestar website – not just the product shots and clothing layouts but the fashion and lifestyle shots too – as well as action shots of the diverse range of sports they cover. The team portrait photographs were particularly challenging as they had to encapsulate the 50/50 split between work and play of the brand representatives.

To see all the areas our imagery covers please take a look at our Photography Galleries

Lodestar hat and clothing - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded hoodie - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded beanie - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded T-shirt designs - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar branded clothing - branding, content creation product photography and responsive web design by Crate47 design agency
product photography of hats by Crate47 photographers for Lodestar
Lodestar profile photography - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar profile photography - branding, content creation product photography and responsive web design by Crate47 design agency
creative portrait photography by Crate47 photographers for Lodestar

Internet shopping can be fun!

The website had to be more than just a shop – it had to be engaging for visitors and express what Lodestar was all about – becoming a hub for like-minded people. With this in mind, our in-house copywriter developed a tongue-in-cheek voice for the text; giving the tone of the site a more irreverent feel. But we ensured that the e-commerce site was easy to use for customers; while having features such as stock tracking functionality for a smooth running system.

Lodestar Home web page - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar Apparel web page - branding, content creation product photography and responsive web design by Crate47 design agency
responsive web design by Crate47 website designers for Lodestar

Brand creation and application

Having established the direction that a brand should take, we then begin the comprehensive process of brand creation. Things often start with sketches and lots of discussion, before moving into the digital realm where we work up our ideas for logo designs, sub-branding (such as patterns) and style of imagery – anything that will be part of the brand’s visual identity.

After further discussion and analysis of what ideas best fit with our strategy for the brand, we prepare the chosen designs for presentation to the client. Once the final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand – website, print items, adverts, marketing collateral – any touch point that is required.

Lodestar brand development: logo design - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar brand development: logo design - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar brand development: logo design - branding, content creation product photography and responsive web design by Crate47 design agency
logo design by Crate47 branding agency for Lodestar T-shirts
Lodestar brand development - branding, content creation product photography and responsive web design by Crate47 design agency
Lodestar brand development: clothes tag mockups - branding, content creation product photography and responsive web design by Crate47 design agency
logo design branding and print design for T-shirts and clothing by Crate47 design agency for Lodestar
logo design branding and print design for silkscreen by Crate47 design agency for Lodestar

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Interested in working with us?

If you would like to talk to Crate47 about a project please feel free to get in touch and we’ll be happy to discuss it with you.