Lodestar Apparel

Lifting a new brand off the ground

We delivered
Naming, brand strategy, branding, product design, illustration, web design and build, photography, videography, print


Complete brand creation from scratch

Lodestar is a new sport and lifestyle brand brought into being by a group of enterprising enthusiasts. Crate47 were tasked with creating the complete branding. This included researching the sector and originating the name as well as designing the logo and sub branding.

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Zig zag tags, labels and packaging

An essential part of the sub branding was the chevron pattern we developed. This was used on a variety of different labels, swing tags and packaging; all of which were sourced by us. We even found an interesting use for coffee bags – they were used to pack the T-shirts in!

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T-shirts, badges and stickers designed in-house

We were responsible for generating the artwork used on their T-shirts, embroidered badges and stickers. This included original illustrations and hand drawn typography created by our in-house illustrator.

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Product, lifestyle and portrait photography

Crate47 created much of the photography for the Lodestar website – not just the product shots and clothing layouts but the fashion and lifestyle shots too – as well as action shots of the diverse range of sports they cover. The team portrait photographs were particularly challenging as they had to encapsulate the 50/50 split between work and play of the brand representatives.

For a more extensive selection of photography please visit our photography page.


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