Corporate branding that creates strong links and tight welds.

We revitalised the corporate identity of Littlehampton Welding Limited and elevated their branding with a strong marketing strategy that repositioned them within their industry. We had the privilege of working closely with the company in a transformative partnership, successfully breathing new life into their image through a combination of innovative ideas and tailored solutions. This collaborative journey not only gave LWL’s corporate branding a shot in the arm, but also enhanced their online visibility; thereby solidifying their standing as an industry leader and showcasing the power of effective marketing in propelling businesses to new heights.

Client

Littlehampton Welding

Year

2018

Services

Video Production
Photography
Branding
Web Design
Marketing

Sector

Metalworker and Fabrication

A complete transformation of corporate identity.

As part of Crate47’s transformation of LWL’s corporate identity, we created a brand new portfolio website design to promote their incredible steelwork. LWL are specialists in architectural and structural metalwork with prestigious clients such as Thomas Heatherwick and The Goodwood Festival of Speed. Crate47’s website designers showcased LWL’s extensive portfolio with our own creative industrial photography to promote their more artistic, high-end work which is often visually striking. Our overhaul of their corporate identity brought it up to date, while still bearing in mind the traditional perceptions of their industry and what is expected of corporate branding.

Crate47 Creative agency | A stack of business cards is shown, with one card facing up displaying a clean, minimalist black design with the name
Crate47 Creative agency | A gray business card with an embossed silver logo featuring the initials
Crate47 Creative agency | A pencil sketch on white paper showcases the corporate identity of
Crate47 Creative agency | Close-up of a piece of paper on a desk. The paper features a hand-drawn rectangle with diagonal lines forming the letters
Crate47 Creative agency | A desktop computer with an Apple logo displays a website. The site features a large image of an industrial area with a bridge and the text
Crate47 Creative agency | An iMac displays a website split-screen design. The left half shows a spiral staircase with wooden steps, viewed from above. The right half introduces a design concept focused on corporate identity, with a
Crate47 Creative agency | A silver Apple iMac desktop on a white background displays a webpage featuring a photo of three large statues beneath a glass dome. The statues appear to be historical figures, and the website logo

Stunning industrial photography.

Crate47’s content creation for LWL’s portfolio website design includes architectural photography of structures like centrepiece staircases and steel clad cafes, as well as industrial photography of stand-out bridges and art photography of giant contemporary sculptures. We have also recorded the workshop fabrication and on-site installation process of a growing number of these more prestigious jobs.

As part of this process, we have combined video production with time-lapse photography to create project promo videos. These have been used for LWL’s social media which we continue to develop to tell their ongoing story. We’ve also created a promotional video that highlights the company’s corporate identity by showing the scale of their metalworks and the diversity of processes that their skilled staff can utilise on any given project.

Crate47 Creative agency | A technical drawing features a stylized, multicolored line illustration of a person standing on a structure with vertical and horizontal supports, seamlessly integrating the organization's corporate identity. The drawing includes detailed annotations and measurements along the sides. | Branding | Digital Marketing | Content Creation Crate47 Creative agency | A large, blue steel sculpture of a person being installed by workers in high-visibility vests in front of a modern building with large windows. The artwork, reflecting the company's corporate identity, is surrounded by several trees near the building entrance. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a black overcoat and bowler hat stands with his hands behind his back near a unique textured wall made of ceramic art, reflecting a strong corporate identity. He has a serious expression and is positioned in an outdoor plaza. The wall features protruding, smooth, beige shapes. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | An interior space featuring a modern staircase with wooden steps and a metal frame, leading to an upper level. Large windows allow natural light to flood in, enhancing the corporate identity. In front of the staircase is a green sofa facing away, with potted plants on either side. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A bronze statue of five airmen stands in a solemn pose under a large, open-roofed structure. The canopy features a crosshatch pattern, while walls display inscriptions commemorating airmen from the United Kingdom, British Commonwealth, and Allied nations who served in WWII. The uniformity evokes a sense of corporate identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern office building with extensive glass paneling is situated by a water body, reflecting its sleek corporate identity. The structure features a small footbridge connecting parts of the building over the water. A pair of ducks swim in the foreground. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A large crane is installing a blue wireframe sculpture of an abstract human figure between modern buildings. The sculpture, part of the company's new corporate identity, is being placed near a glass-fronted building. A construction worker in an orange vest supervises the installation. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | The image displays the Porsche Museum in Stuttgart, Germany. Reflective glass walls mirror the view of three white cars mounted on tall, white pillars, standing in front of two modern buildings. This sleek and innovative design perfectly embodies Porsche's corporate identity under a clear blue sky. | Branding | Digital Marketing | Content Creation

Captivating portrait photography.

We incorporated an extensive Workforce page on the company website with a profile picture of every member of staff. Our portrait photography was much more than just head-shots; it showed everyone in their work situation surrounded by the machinery and tools of their particular trade.

The idea was to get across the extensive range of skilled people that LWL has at their disposal. This has also advanced staff engagement, leading the workforce to have a greater interest in the outcome of individual projects. I addition, it aligns the brand with craftsmanship and consolidates the whole corporate identity.

Crate47 Creative agency | A smiling man in a red lab coat sits on a stool in a workshop filled with various machinery and tools, embodying the company's corporate identity. The background shows a concrete wall with shelves holding more tools and equipment. He appears to be in a friendly and relaxed mood. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A person wearing a red jacket and a black beanie stands in an industrial setting, seamlessly blending corporate identity with rugged functionality. Surrounded by large machinery and holding a substantial black pipe, the scene is dimly lit, focusing light on them against a backdrop of cylindrical metal parts. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a red jumpsuit and safety goggles, embodying the workshop's corporate identity, uses a cutting torch on a metal piece. The well-lit workshop features various equipment and tools, including gas cylinders in the background, accentuating the workbench and his focused activity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a workshop stands at a table cluttered with various tools and equipment, including a welding helmet and a vise. He is wearing a dark work uniform that enhances the corporate identity of his trade and looks directly at the camera. The background features more industrial machinery and tool boxes. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a red protective suit and goggles is using a grinder on a metal mesh in a workshop, ensuring precision and safety as part of the company's corporate identity. Sparks fly from the metal as he works, with various tools and equipment visible in the background. | Branding | Digital Marketing | Content Creation

Using impactful videography to sell a vision.

Our videos for LWL match the look of our industrial photography to tie everything in with their corporate identity. We were tasked with making an industrial space look less chaotic while capturing interesting shots, and turning what might be a rather dull metal yard, into something that draws you in. Filming the sculptures, architecture and masterworks that are produced at LWL is the easy part compared to the manufacturing process.

Having worked with Littlehampton Welding Limited for a large number of years, and trusted to produce the very best branded content for them, has allowed us to refine a style that works across all industrial sectors. It’s given us the edge in making creative, interesting industrial photography and video. Where others might not see the bigger picture, the intention is to give depth to their overall corporate identity.

“The guys at Crate47 were fantastic; very professional yet really friendly and good fun to work with.”


- I.R DICKER, DIRECTOR, LITTLEHAMPTON WELDING