Creating corporate branding for an international enterprise.

Crate47 developed Liqui’s complete corporate branding from scratch; designing their immediately recognisable logo, their acclaimed website, and all of their printed brand assets. Liqui is a contemporary design practice; well respected in the industry with an ever-growing worldwide reputation for innovative design and we wanted our branding to reflect this.

Client

Liqui Group

Year

2012

Services

Naming
Brand Strategy
Branding
Web Design
Web Development
Photography
Videography
Illustration
Print

Sector

Sustainable Furniture
Interior Design
Consolidated construction
Contracting
Trade stands
Events

Capturing the true character of innovative design.

Not only are we responsible for the creation of Liqui’s corporate branding but we have implemented it too through our content creation and print design. We have always been on hand to produce both reference and style shots that bring out the individual qualities of Liqui’s furniture and lighting. Our product photography has been used on the website we designed; on printed collateral for trade shows such as lookbooks and postcards; as well as for printed and online brochures. Being able to capture and consistently stylise each photo is a skill that has been honed and refined throughout Liqui and Crate47’s long relationship where we continue to edit and create the best content, in a way that not only compliments their corporate branding but targets the audience as well.

Crate47 Creative agency | Two modern armchairs with wooden legs are positioned side by side. The chair on the left has turquoise upholstery, while the one on the right features brown leather upholstery. Both chairs have clean, angular designs and padded cushions for comfort—perfect for enhancing any corporate branding environment. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of a dark gray, fabric-upholstered chair or sofa. The fabric is textured with a faint diagonal weave pattern. A single button tufting is visible on the left side of the image, adding a slight indentation to the upholstery—perfect for any corporate branding setting. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of a person using a chisel to carve a round wooden object on a lathe. The wood has a circular pattern, and wood shavings can be seen flying as the tool makes contact. The person's hand and part of the forearm are covered with sawdust, capturing the essence of craftsmanship akin to corporate brand identity design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A close-up of an elegant, modern red-brown leather sofa with clean lines and metal legs perfectly reflecting a sophisticated corporate brand identity design. A green plant with blurred leaves is partially visible in the lower right corner, adding a touch of nature to the contemporary setting. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Curved wooden pieces with a smooth, polished grain are clustered together, possibly part of a furniture construction or woodworking project. The intricate arrangement of the curves and the light, natural wood texture add an elegant touch that could enhance any corporate branding strategy. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A close-up view of two modern pendant lights designed to look like folded golden paper planes. The lights hang from black cords and are set against a plain white background, highlighting their geometric, angular shapes and metallic finish—perfect accent pieces for any sleek corporate branding. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A workshop with wooden objects and tools in the foreground, including circular and rectangular wood pieces. The background features a wall with a logo showcasing corporate branding in stylized text. A power tool is mounted on the wall next to an electrical outlet. | Branding | Digital Marketing | Content Creation

Exhibitions and interior design photography.

As the interior and exhibition sectors of Liqui’s business have grown, we have been on hand to go on location and record the finished projects. This has included both still photography and video, as well as time-lapse photography of coffee shop fit-outs. The content we’ve created has been used for the Liqui website as well as for their brochures and other print items. Our consistently on-brand content creation has helped to consolidate their corporate branding.

This has extended through to trade stands and events. As the exhibition stand side of the company grew, and complete trade shows were being designed and built, Crate47 have been on site to record the transformations from designs to completion. Whether Liqui’s clients were large exhibition companies or independent artisan coffee shops, our photographers document many examples of Liqui’s innovative design and craftsmanship bolstering the corporate branding.

Crate47 Creative agency | People at an indoor event are seen engaging with various white displays and booths, reflecting meticulous corporate branding. The space features white tree-like structures, hanging triangular banners, and overhead lighting. Some attendees are sitting and standing, browsing different sections of the event. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Two women sit at a wooden table inside a house-shaped structure at a coffee festival. One woman holds a coffee cup and has a tote bag that reads
Crate47 Creative agency | A modern workspace featuring a wooden desk with minimalist decorations, including stacked blue objects and candle holders resembling small buildings. In the background, a large glass ceiling and people engaging in various activities illustrate an environment dedicated to branding & corporate identity. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | An exhibition booth with
Crate47 Creative agency | Three modern black stools with geometric designs stand against a vibrant red wall featuring horizontal lines. The contrast between the angular shapes and bold colors highlights a keen sense of corporate brand identity design. | Branding | Digital Marketing | Content Creation

Manufacturing photography and videos.

Liqui are not only designers, but manufacturers as well. Over the years, Crate47 has documented the various manufacturing processes that Liqui employs when working with such materials as wood, metal, fabric, and leather. Our photography is used on their website and for their marketing in the form of promo material, as well as for their social media together with video shorts.

We’ve also produced a longer corporate video for them which tells the story of their brand. In addition to showing various methods of manufacture, the film also shows design processes and shots of finished products and interiors. The overall look and style of the promo video is in keeping with Liqui’s corporate branding and is part of our strategic marketing for them.

Crate47 Creative agency | Black and white image of a person on a ladder, wearing headphones and a safety mask, using a paint roller to apply paint to a ceiling. A bright light source highlights the meticulous attention needed in corporate brand identity design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up image of smooth, curved wooden planks showing intricate wood grain patterns. Light brown hues dominate the image, highlighting the natural textures and subtle tonal variations of the wood. The planks, resembling a cohesive branding & corporate identity design, appear tightly arranged in a wavy pattern. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of a person's gloved hands using a circular sander to smooth the edge of a wooden object with curved cuts. The wood grain is prominently visible and a hole is drilled in the wood, embodying the attention to detail often found in corporate brand identity design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A black and white image showing several chairs wrapped in bubble wrap, arranged in rows on a pallet. The chairs appear to be in a storage or shipping area, suggesting they are new and being prepared for transport, possibly part of a corporate branding effort. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A chic, modern café interior featuring wooden tables, cushioned chairs, and built-in booth seating. The décor includes small potted plants on tables and a larger planter with greenery and round, glowing lamps. This space embodies luxury branding, creating a serene and inviting atmosphere. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A set of modern wooden chairs with gray cushioned seats and backs, featuring a unique design with circular cutouts on the backrests. They are arranged around wooden tables with metal legs in a minimalist, light-colored room, exuding luxury brand aesthetics and premium craftsmanship. | Branding | Digital Marketing | Content Creation

"We developed Liqui’s whole corporate branding from scratch; designing their immediately recognisable logo, their acclaimed website, and all of their printed brand assets.."