Creating corporate branding for an international enterprise.

Crate47 developed Liqui’s complete corporate branding from scratch; designing their immediately recognisable logo, their acclaimed website, and all of their printed brand assets. Liqui is a contemporary design practice; well respected in the industry with an ever-growing worldwide reputation for innovative design and we wanted our branding to reflect this.

Client

Liqui Group

Year

2012

Services

Naming
Brand Strategy
Branding
Web Design
Web Development
Photography
Videography
Illustration
Print

Sector

Sustainable Furniture
Interior Design
Consolidated construction
Contracting
Trade stands
Events

Capturing the true character of innovative design.

Not only are we responsible for the creation of Liqui’s corporate branding but we have implemented it too through our content creation and print design. We have always been on hand to produce both reference and style shots that bring out the individual qualities of Liqui’s furniture and lighting. Our product photography has been used on the website we designed; on printed collateral for trade shows such as lookbooks and postcards; as well as for printed and online brochures. Being able to capture and consistently stylise each photo is a skill that has been honed and refined throughout Liqui and Crate47’s long relationship where we continue to edit and create the best content, in a way that not only compliments their corporate branding but targets the audience as well.

Exhibitions and interior design photography.

As the interior and exhibition sectors of Liqui’s business have grown, we have been on hand to go on location and record the finished projects. This has included both still photography and video, as well as time-lapse photography of coffee shop fit-outs. The content we’ve created has been used for the Liqui website as well as for their brochures and other print items. Our consistently on-brand content creation has helped to consolidate their corporate branding.

This has extended through to trade stands and events. As the exhibition stand side of the company grew, and complete trade shows were being designed and built, Crate47 have been on site to record the transformations from designs to completion. Whether Liqui’s clients were large exhibition companies or independent artisan coffee shops, our photographers document many examples of Liqui’s innovative design and craftsmanship bolstering the corporate branding.

Manufacturing photography and videos.

Liqui are not only designers, but manufacturers as well. Over the years, Crate47 has documented the various manufacturing processes that Liqui employs when working with such materials as wood, metal, fabric, and leather. Our photography is used on their website and for their marketing in the form of promo material, as well as for their social media together with video shorts.

We’ve also produced a longer corporate video for them which tells the story of their brand. In addition to showing various methods of manufacture, the film also shows design processes and shots of finished products and interiors. The overall look and style of the promo video is in keeping with Liqui’s corporate branding and is part of our strategic marketing for them.

"We developed Liqui’s whole corporate branding from scratch; designing their immediately recognisable logo, their acclaimed website, and all of their printed brand assets.."