Refreshing new brand for ethical water company
Brand strategy, Branding, Print, Label design, Bottle design
Making water droplets synonymous with the brand
Life Water are the UK’s leading ethical water company helping to provide clean drinking water in developing countries. Crate47 advanced their branding by pairing back their original design whilst retaining the essence of their existing logo. We introduced the symbol of two water droplets which were incorporated not only typographically but as a stand alone motif which could be used on such things as bottle necks; making them synonymous with the brand.
Clear labels that show the water
When considering the labels we thought that the water itself should be at the core of our approach and decided to use predominantly clear labels high-lighting the logo against backgrounds in the shape of a world map which tied in with their clean water aims for the world. Various shaped and sized bottles meant different lay-outs for each of the labels. Both reel-fed and cut and stack processes were used in the production of the assorted labels – the printing of which was overseen by ourselves at the printers.
Clean design promoting clean water for the world
By keeping the design of the labels as uncluttered as possible it gave the brand a fresh look that fitted well within the upmarket events realm where Life Water bottles can often be seen adorning the tables.
Getting to grips with the sports bottle
We designed a brand new sports bottle which were evolved around a clean, modern shape using embossed and debossed elements including an encircling hand grip in the form of a repeat pattern of the droplet symbol.