Revealing the intellect of leading patent attorneys
Sub branding, Website design and development, Photography and Video
Promoting friendly professionalism
Carpmaels & Ransford are Europe’s leading patent attorneys. Since their origins in 1776 they’ve grown to have a major influence on shaping the foundations of European intellectual property law. Our aim was to promote their undoubted heritage while showing them in a more friendly yet professional way.
A fresh, up-to-date website
When designing the new Carpmaels & Ransford website Crate47 decided on a fresh, up-to-date visual approach while still using elements of their existing brand and colourways. We set out to enable the user to easily navigate the site by using simple custom iconography, video mouse-overs and time lapses to act as visual cues. We also developed several custom search and filter functions which ultimately enabled the user to find the right lawyer for their particular needs.
An extensive catalogue of photographic content
In the course of 25 days shooting we took over 20,000 images and videos which culminated in an extensive catalogue of visual content for the substantial website. Throughout the site we used architectural photography promoting the firms historical London location and general style shots for the service and sector pages. Our photographers also covered events for their Corporate and Social Responsibility pages.
Take a look at a more extensive selection of our corporate photography
Portrait photography that brought out personalities
This included a considerable profile section which aimed to portray the personalities and accessibility of over 200 individual lawyers and technical assistants together with interior photography that showed them at work.