Helping a barrister become a barista in his own coffee shop

We delivered:
Branding, Web design & development, Photography, Video, Print, 3D Design


Coffee shop branding wedded to the interior design

We undertook the coffee shop branding of Kaafi hand in hand with Liqui who created the interior. We were approached by a lawyer who’s a coffee connoisseur consumed by the idea of opening the perfect coffee shop in the heart of the city of The Hague. Together with Liqui, it was our job to help him make it happen. We worked together on marrying the branding with the interior so that one complimented the other. The outcome was a subtly branded environment that is a perfect place to enjoy a great cup of coffee.


Coffee shop logo and branded items

We developed a calligraphic style cafe logo that incorporated both hand-drawn text and a whirling dervish motif that related to the client’s heritage and brand story. These two elements were developed to be used both together and separately as on the rubber stamps that we designed for branding the coffee cups. We also undertook the graphic design of various print items including loyalty cards and the coffee shop menu design.


Coffee shop website, content, and promo video

We created a fully responsive specialist coffee website for the cafe that helped to convey the feel of the brand as well as being informative about what the coffee shop had to offer and opening times etc. Once Liqui had completed the interior our photographers undertook a photoshoot to provide all of the custom coffee shop photography we needed as visual content for the website design as well as for social media. We also created a short promotional video for marketing purposes.


“The typography is really well-balanced. It’s iconic, it’s memorable, it’s simple and powerful. Combined with the hand-painted dervish and the single brush strokes, it creates a very distinctive synergy.”


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