Coffee shop brand design wedded to the interior design.
We undertook the coffee shop brand design of Kaafi hand in hand with Liqui who created the interior. We were approached by a lawyer who’s a coffee connoisseur consumed by the idea of opening the perfect coffee shop in the heart of the city of The Hague. Together with Liqui, it was our job to help him make it happen. We worked together on marrying the branding with the interior so that one complimented the other. The outcome was a subtly branded environment that is a perfect place to enjoy a great cup of coffee.
Client
Kaafi
Year
2017
Services
Brand Strategy
Branding
Print
Web Design
Sector
Coffee
Coffee shop logo and branded items
We developed a calligraphic style café logo that incorporated both hand-drawn text and brushstroke circle motif. These two elements were developed to be used both together and separately as on the back of the business card. We also undertook the graphic design of various print items including loyalty cards and the coffee shop menu.
With Liqui group working on the interior design of the coffee shop, we had to co-ordinate and make sure the brand was translated through the design for the shop itself. Making sure that the colour was all consistent and on brand as well as making sure the look and feel of the brand and café were homogenous.
Coffee shop website, content and promo video.
We created a fully responsive specialist coffee website for the café that helped to convey the feel of the brand as well as being informative about what the coffee shop had to offer and opening times etc.
Once Liqui had completed the interior, we undertook a photoshoot to provide all of the custom coffee shop photography we needed as visual content for the website design as well as for social media. We also created a short promotional video for marketing purposes.
