Coffee shop branding that’s wedded to the interior design.

We created the coffee shop branding for Kaafi hand in hand with Liqui who designed and built the interior. We were approached by a lawyer who’s a coffee connoisseur consumed by the idea of opening the perfect coffee shop in the heart of the city of The Hague. Together with Liqui, it was our job to help him make it happen. We worked together on marrying the coffee shop branding with the interior design so that one complimented the other. The outcome was a subtly branded environment that is a perfect place to enjoy a great cup of coffee.

Client

Kaafi

Year

2017

Services

Brand Strategy
Branding
Print
Web Design

Sector

Coffee

Coffee shop logo and branded items

We developed a calligraphic-style cafe logo for the coffee shop branding that incorporated both hand-drawn text and a brushstroke circle motif. These two brand elements were developed to be used both together and separately as on the back of the business card. We also undertook the graphic design of various print items including loyalty cards and the coffee shop menu.

With Liqui group working on the interior design of the cafe, we had to collaborate to ensure that the coffee shop branding was translated through to the design of the cafe itself. It was important that the look and feel of the branding and café worked together harmoniously and such things as the colours used on branded items like coffee cups were consistent and stayed on brand.

Crate47 Creative agency | A clipboard menu stands on a wooden table in a cozy cafe with modern decor. The background features dark walls, brick accents, potted plants on shelves, and soft, warm lighting. The attention to coffee shop branding enhances the welcoming atmosphere and ties the design elements together beautifully. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Two business cards are displayed on a plain background, exemplifying creative coffee shop branding. The top card is black with a yellow circular logo and the text
Crate47 Creative agency | A black cat with yellow eyes sits on a wooden windowsill, looking outside. Behind it, tall green trees and a blue sky are visible through the window. Sunlight casts shadows inside the room, creating an ambiance that feels just right for a cozy coffee shop branding photo. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A laptop displays a café interior on its screen, showcasing a cozy atmosphere with wooden tables, chairs, plants, and hanging lights. The logo
Crate47 Creative agency | A minimalist flat lay image featuring a white coffee cup and saucer, a white takeaway coffee cup with a black and yellow logo—perfect for showcasing your coffee shop branding—scattered coffee beans, two business cards with the same black and yellow logo, and a stick of sugar. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Three white disposable coffee cups with lids are arranged in a row from smallest to largest against a plain background. Showcasing their coffee shop branding, each cup features a green circular logo with the word
Crate47 Creative agency | A disposable coffee cup with a black plastic lid, featuring the logo

Coffee shop website, content and promo video.

We created a fully responsive coffee shop website design for the café that aligned with the coffee shop branding. Not only did it look engaging with bespoke imagery, but it was also informative about what the cafe had to offer, together with opening times, etc.

Once Liqui had completed the interior, we undertook a photoshoot to provide all the photography we needed as visual content for the website design and social media. We also created a short promotional video for marketing purposes.

Crate47 Creative agency | Three smartphones are displayed side by side against a light gray background. Each screen shows different content: the left one has a logo with
Crate47 Creative agency | A laptop displays a café interior on its screen, showcasing a cozy atmosphere with wooden tables, chairs, plants, and hanging lights. The logo
Crate47 Creative agency | A warm, modern interior featuring a textured wooden accent wall with three potted plants mounted on it. In the center is a lit square lamp with a wooden shade above a small table. The ambiance is cozy with soft lighting and minimalist decor, perfect for enhancing coffee shop branding. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A barista wearing a red flannel shirt and glasses operates an espresso machine in a cozy coffee shop. The counter is lined with various equipment, coffee cups, and water bottles, all featuring the meticulous coffee shop branding. Warm lighting with hanging lamps adds to the inviting atmosphere. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern café interior with wooden decor and warm lighting, featuring tables and chairs along a wall lined with wooden panels and planters. Coffee shop branding is evident in the pendant lights above the counter area where people are being served, and a unique triangular lamp in the foreground. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A cozy café interior with modern decor, featuring two people seated at a table by the window, engaged in conversation. The coffee shop branding shines through wooden features, pendant lighting, and large windows letting in natural light. The counter on the right displays various items. | Branding | Digital Marketing | Content Creation

“The typography is really well-balanced. Its iconic, its memorable, its simple and powerful. Combined with the hand-painted brush stroke, it creates a very distinctive synergy.”


- ZEESHAN MALIK, KAAFI COFFEE COMPANY