A fresh image for traditional London IP barristers
We delivered Brand strategy, branding, web design and build, marketing, photography, print
Modern branding that retains a feeling of heritage
Hogarth Chambers are barristers with pre-eminence in intellectual property law (IP). We aimed to make the firm appear more approachable and forward thinking without losing the sense of heritage and traditions of an established chambers.
Clean and contemporary design
We developed a clean and contemporary written logo together with a simple marque, based on the shape of a traditional wax seal, that could be used independently. A modern blue colour was chosen to convey trustworthiness whilst light greys helped soften the branding. A repeat pattern of the marque was developed to be used across all media when sub-branding was required.
All photography on the website was undertaken by the Crate47 photography team. We used candid portraiture shots of the barristers sitting at their desks to portray a more relaxed appearance and emphasise their individual personalities.
With a strong emphasis on usability and clean, uncluttered design throughout we used clever CSS 3 animations to hide away a lot of the heavy content needed on a barrister chambers website. We also developed an animated search function, that enables the user the ability to filter the barristers by practice areas or surname.
“ I’ve worked with Crate47 for so long now, I almost feel part of the team. I value their creativity, enthusiasm and their ability to deliver projects on budget. I have no hesitation in recommending them to any prospective clients ”
BRIGET HARRISON, HOGARTH CHAMBERS, CHAMBERS DIRECTOR
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