Hogarth Chambers are barristers with pre-eminence in I.P. (Intellectual Property) law.

Our lawyer branding for Hogarths needed to retain a sense of the heritage and tradition associated with an established barrister chambers while at the same time making them appear as approachable and forward-thinking as they actually are. This was the first in a number of projects involving branding for law firms that we have subsequently completed and it still stands the test of time.

Client

Hogarth Chambers

Year

2012

Services

Branding
Photography
Web Design
Print

Sector

Barrister Chambers

Clean and contemporary lawyer branding and application.

We have the same strategically creative approach to branding for law firms that we do to everything we do. This means that we only start designing when we’ve developed a strong brand strategy. We begin with market research and focused discussion. Once we’ve established the direction that the lawyer branding should take we then explore our initial ideas with sketches. After that, we move into the digital realm to work up the strongest concepts into finished logo designs and develop any sub-branding such as typography and patterns. We’ll also look at things like the style of imagery to be used and any other elements of the brand’s visual identity. We then prepare the chosen designs for presentation to the client.

Once their final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand. This can cover any touch-points required, including the website, print items, adverts, marketing collateral, and so on. We wanted our lawyer branding for Hogarths to fuse the old with the new. With this in mind, we developed a clean and contemporary written logo design together with a simple marque that was based on the shape of a traditional wax seal that could be used independently. For the colours, we chose a modern blue to convey trustworthiness combined with light greys to soften the branding. A repeat pattern of the marque was developed to be used across all media when sub-branding was required.

Crate47 Creative agency | The image shows two stacks of business cards with white backgrounds. One card features a black-and-white image of a building and the initials
Crate47 Creative agency | A set of branded stationery items on a light surface, including letterhead papers, a document folder, business cards, an envelope with a blue geometric pattern, and a blue pencil. The lawyer branding for
Crate47 Creative agency | Logo of Hogarth Chambers. The text

Pantone® 424 C
C04 M01 Y00 K66
#6C6F70

Pantone® 000 C
C00 M00 Y00 00
#FFFFFF

Pantone® 285 C
C81 M01 Y00 K00
#0074FF

An uncluttered, user-friendly law firm website design

With a strong emphasis on usability and clean, uncluttered design throughout, we used clever CSS 3 animations to hide away a lot of the heavy content needed on a law firm website design. We also developed an animated search function, that enables the user to filter the barristers by practice areas or surname.

We undertook all of the content creation for the website. We used candid portrait shots of the barristers sitting at their desks to portray a more relaxed appearance and emphasise their individual personalities. The style of the portrait photography and the look of the website are all part of our lawyer branding for Hogarths.

Crate47 Creative agency | A smartphone and a tablet are placed on a white surface. The phone screen displays a website about intellectual property, featuring distinct lawyer branding, while the tablet shows the same website with a large heading and blue accents. Both devices are angled slightly, showcasing their screens. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A smartphone, laptop, and tablet are placed on a white marble surface against a minimalistic white background. All devices display a website with content about intellectual property and chancery law, highlighting lawyer branding. A green plant adds a touch of nature in the left corner. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A MacBook screen displays a website featuring an article with a title, main text, and a black-and-white portrait of a man in a suit—a prime example of lawyer branding. Additional small images and navigation links are present around the text, all against a plain white background. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of a Stormtrooper helmet from the Star Wars franchise, featuring black and white details with a slightly reflective surface. A blurry green and white background is seen in the distance, suggesting an outdoor setting. It's as iconic as effective lawyer branding in its precision and impact. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A woman with long hair smiles while sitting at a wooden table with an open book in front of her. She is in a room with large windows and bookshelves filled with books, evoking the aura of distinguished lawyer branding. The image is in black and white. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Black and white image of a man in a suit, likely a lawyer, sitting at a polished table in an office or study. With hands clasped, he's looking thoughtfully to the side. Shelves filled with books and a large window are visible in the background, reinforcing his professional branding. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A metallic embossed logo with the letters

"I’ve worked with Crate47 for so long now, I almost feel part of the team. I value their creativity, enthusiasm and their ability to deliver projects on budget. I have no hesitation in recommending them to any prospective clients ”


- BRIDGET HARRISON, CHAMBERS DIRECTOR, HOGARTH CHAMBERS