A contemporary corporate ID that instils confidence

The corporate id for H+O Consulting which we created, has a strong and robust look in keeping with the sector in which they work. The company was set up by two building control surveyors who wanted to combine their years of experience in the field. They wanted the branding to be contemporary while reflecting the serious nature of their work to instil confidence in potential customers.

Client

H+O Consulting

Year

2019

Services

Naming
Branding
Sub Branding
Web Design
Print Design
Web Development

Sector

Construction

Brand naming and design that marries two into one

We undertook the brand naming strategy as the initial step before going on to consolidate the brand identity. Instead of using derivations of their full names, which seemed too cumbersome and long-winded, we decided to only use the initials of their surnames. We felt that it would be much more succinct for use on a daily basis. It also has strong visual possibilities from a design point of view which makes the corporate ID easily recognisable and easy to remember in the future.

For us is was key to bear in mind the subconscious associations that people sometimes make with symbols and visual devices. We felt that an ampersand in place of the word ‘and’ between the initials would be too traditional for the modern corporate ID that the client was looking for, and in itself, it was too irregular looking. The best option was to join the H and O by placing a ‘plus’ symbol between them giving the logo a contemporary look, and by association, a ‘positive’ feel.

C90 M80 Y43 K72
#09122c

C7 M5 Y98 K0
#f3df16

C29 M21 Y28 K00
#b7b9b2

Application of the brand through print

A visual identity only really comes to life when all of its brand elements work together – the logo, typography, colours, etc. Our corporate id for H+O utilises a strong logo design combined with bold typography and brand colours that reflect their industry – particularly the hi-vis yellow which is ubiquitous in construction. We undertook the print design of H+O’s business cards and letterheads by sympathetically combining these elements. This continues through in our website design with its contemporary look designed specifically to enhance the client’s online presence.

A website design with a positive core

In our website design space is given for the text and imagery to breathe and the minimalist layout allows viewers to navigate the mobile-optimised site easily. It showcases what the company does with case studies backed up by testimonials from previous customers. Also, the supplied text on the main pages has been reworked – not only with SEO performance in mind but also to get the right tone of voice for the company as this too is an important part of the overall corporate ID.

"Crate47’s corporate ID for H+O utilises a strong logo design combined with bold typography and brand colours that reflect their industry."