Promoting the Golding standard for branding
Brand strategy, Branding, Website design and development, Photography, Print, Apparel design
A re-brand that breaks with the norm
We at Crate47 have a real passion for cars and so we were very excited to be working with the Golding Barn Group. They wanted a complete re-brand and image makeover for a garage wishing to promote their expertise in heritage and prestige cars. This required a complete break from the usual garage branding that is ubiquitous. Crate47 decided to pursue an American bodyshop meets European car club approach; aiming for something that referenced the higher end of the automotive market but with a ‘cool’ edge.
Making a marque
Central to the brand is the logo in the form of a crest which is associated with prestige cars (having been used by several famous brands) and therefore appealing to the kind of drivers they wanted to attract. At the same time, not wishing to alienate existing customers, the logo incorporates the initialism GBG which many people use when referring to the garage. As well as the main Group logo there are four permutations – one for each of their main areas of business: Garage, Bodyshop, Car Sales and Porsche.
Photos that fit
All the images are bespoke, promoting specific aspects of the business. They often show the staff at work as they are a key asset to the company – all having specialists skills. But it’s the cars that really shine here. We’ve put them in the spotlight at every opportunity.
GBG on the WWW
This is not a typical garage website. There are no bright colours or stock images. The overall style is influenced by prestige car ads with strong photographic content. The website is divided into the group’s four sectors including Car Sales where it is possible to arrange finance and buy online.