A re-brand that breaks with the norm.

We were very excited to work on the car garage branding for Golding Barn Group as we at Crate47 have a real passion for cars. They wanted a complete rebrand and image makeover for a garage wishing to promote their expertise in heritage and prestige cars. This required a complete break from the usual car garage branding that is ubiquitous. Crate47 decided to pursue an American body shop meets European car club approach; aiming for something that referenced the higher end of the automotive market but with a cool edge.

Client

Golding Barn Garage

Year

2017

Services

Brand Strategy
Branding
Website Design
Web Development
Photography
Print
Apparel Design

Sector

Mechanics Garage

Making a marque.

Central to our car garage branding is the logo in the form of a crest which is associated with prestige cars (having been used by several famous brands). Our brand strategy determined that this motif would appeal to the new kinds of drivers they wanted to attract, while at the same time, not alienating existing customers.

With this in mind, we incorporated the initialism GBG into the logo design which many people already used when referring to the garage. This design also proved very flexible; as well as the main Group logo, there are four permutations – one for each of their main areas of business: Garage, Bodyshop, Car Sales and Porsche.

Crate47 Creative agency | A desk with black and white sketches of badge designs labeled
Crate47 Creative agency | A black and white image showcasing multiple sketches of a logo design for
Crate47 Creative agency | A black and white shield-shaped logo with the text

C75 M68 Y67 K90
#000000

C31 M49 Y79 K27
#986f39

C00 M00 Y00 K00
#ffffff

Crate47 Creative agency | A black shield-shaped emblem with
Crate47 Creative agency | A black shield-shaped logo featuring white text and design elements, ideal for car garage branding. The text reads
Crate47 Creative agency | A close-up of the Golding Barn Group (GBG) logo, a shield-shaped emblem featuring the text
Crate47 Creative agency | Close-up of a copper plate displaying the embossed text
Crate47 Creative agency | A close-up view of black business cards being printed. The cards feature gold accents with a logo and text detailing contact information for a car garage, visible through metal bars that seem to be part of the printing machinery. | Branding | Digital Marketing | Content Creation

Photos that fit.

All the photography is bespoke, promoting specific aspects of the business. We wanted to show the staff at work as they are a key asset to the company – all having specialist skills.

But it’s the cars that really shine here. We’ve put them in the spotlight at every opportunity as they are a key element in the overall look of the car garage branding.

Crate47 Creative agency | A black-and-white photo shows four smiling men leaning against the side of a vehicle. They are wearing matching long-sleeve shirts with a logo that reads
Crate47 Creative agency | A black-and-white photo of four men standing and leaning against a vehicle in a car garage, engaged in conversation and smiling. They appear to be in good spirits, wearing casual clothing and looking towards the left side of the image. The background is lit with soft light. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | In a dedicated car garage, a red vintage convertible is under restoration. Partially disassembled with missing rear lights and bumper, it sits among tools and equipment. A red tool chest and various automotive parts are visible in the background, showcasing the workshop's branding expertise. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Black and white close-up of the front grille and emblem of a vintage Chevrolet car, showcasing the iconic bowtie logo above the
Crate47 Creative agency | Close-up of an Edelbrock car engine air filter inside an engine bay. The air filter is cylindrical with a mesh exterior and the Edelbrock logo on top, emphasizing both car garage branding and detailed components, with slight grime on the engine parts. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up view through a car window of a classic Volkswagen vehicle's interior showcasing a wooden steering wheel with the VW logo at the center. The dashboard and car’s controls are also visible in the background, giving a perfect snapshot for any car garage branding campaign. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A mechanic is lying on his back in a bustling car garage, working underneath a vehicle. The image captures his head and hands as he tightens a part in the engine area, surrounded by various hoses, pipes, and car components. He is wearing glasses and gloves. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Two men collaborate on a car in a body shop. The man in the foreground, wearing a black shirt displaying
Crate47 Creative agency | A vintage sports car, likely from the 1960s, with a gold exterior and classic round headlights. The vehicle is parked in a branded garage with a partially closed door, and its sleek design and chrome accents are visible. The background includes workshop equipment. | Branding | Digital Marketing | Content Creation

GBG on the WWW

This is not a typical garage website design. There are no bright colours or stock images. The overall style is influenced by prestige car ads with strong photographic content. The website is divided into the group’s four sectors including Car Sales where it is possible to arrange finance and buy online. We didn’t give each of the four sectors their own look but instead, our car garage branding tied everything together within one cohesive look.

Crate47 Creative agency | Screenshot of the Golding Barn Garage website displaying a navigation menu, images of cars, workshops, and social media posts. The page highlights services such as garage, body shop, car sales, and Porsche work. Showcasing their car garage branding, the latest project listed is a VW Karmann Ghia dated 22nd March. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Infographic showcasing main garage services, including car garage branding and main finance customer service consultation, TSB MOT testing, BMW engineers problem-fixing, body shop, Porsche service, tire changes, car sales, and a contact section at the bottom. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Image shows a close-up of an open MacBook displaying a website with the prominent text

"A complete brand and image makeover for a garage wishing to promote their expertise in prestige cars"