Promoting friendly professionalism.

Our law firm website design for Carpmaels & Ransford aims to promote their undoubted heritage in a friendly yet professional way. Since their origins in 1776 they’ve grown to be Europe’s leading patent attorneys having a major influence on shaping the foundations of European intellectual property law.

Client

Carpmaels & Ransford

Year

2016 - 2023

Services

Sub-branding
Website design
Web Development
Photography
Videography

Sector

IP Law Attorneys

A fresh up-to-date law firm website design.

When designing the new Carpmaels & Ransford website, Crate47 decided on a fresh, up-to-date visual approach while still using elements of their existing brand and colourways. Our website development set out to enable the user to easily navigate the site using simple custom iconography, video mouse-overs, and time lapses to act as visual cues. The law firm website design also features several custom search and filter functions that we developed to help users find the right lawyer for their particular needs.

Crate47 Creative agency | A MacBook displaying a law firm website design with a blurred blue and green background image of petri dishes. The text on the screen reads,
Crate47 Creative agency | A laptop screen displaying the team page for Carpmelas & Ransford, showcased within an elegant law firm website design. The header reads
Crate47 Creative agency | A grid of eight circle icons on a light gray background, ideal for a law firm website design. Icons represent a pill, test tube, microchip, microscope, gear, trademark symbol, chair, and copyright symbol. Each icon is monochrome and casts a shadow to the lower right. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A laptop screen displays a polished law firm website design featuring the professional profile of
Crate47 Creative agency | Black-and-white image of a woman with long hair and glasses, wearing a striped dress and blazer. She is standing in a modern, well-lit hallway with glass walls, reminiscent of a sleek law firm website design. She is smiling and looking directly at the camera. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a white dress shirt and dark trousers stands casually leaning against a column in a modern, spacious office area with large windows and contemporary furniture, including armchairs and a coffee table. The well-lit environment exudes professionalism, perfect for a law firm website design. | Branding | Digital Marketing | Content Creation

20,000+

An extensive catalogue of photographic content.

In the course of 25 days of shooting, we took over 20,000 images and videos. Our visual content creation culminated in an extensive catalogue of imagery used throughout the substantial law firm website design. We produced architectural photography that showed Carpmaels & Ransford’s first historical London location, together with general style shots for the Service and Sector pages. We also took event photography for the firm’s Corporate and Social Responsibilities posts.

Crate47 Creative agency | A modern glass-fronted building with green and brown frames stands between two older brick buildings on a tree-lined street. The sidewalk features bike racks in front of the entrance, reminiscent of a sleek law firm website design. The sun shines brightly, casting shadows from the trees. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A close-up of a blue circuit board showing various electronic components including capacitors, resistors, and integrated circuits, arranged in a detailed pattern reminiscent of a meticulously crafted law firm website design. The image highlights the intricate layout and connections within the board. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A modern, brightly-lit cafe or lounge area with green chairs, a sleek bar counter, and pendant lighting. Large windows allow natural light to fill the space. Abstract artwork decorates the walls, echoing the sophistication of a law firm website design. Tables and chairs are arranged neatly for seating. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A brick wall with a sign that reads
Crate47 Creative agency | A modern, white, wooden beehive stands on a stone-paved area next to a brick building, reminiscent of the clean aesthetics often seen in law firm website design. The beehive has multiple tiers and a slanted roof. In the foreground, slightly out of focus, are green plants and purple flowers. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of two people seated at a table, focusing on their hands. One person, in a dark shirt, is holding a pen and signing a document, while the other, wearing a watch, rests their arm on the table. A glass and blurred pen are also visible in the foreground—perfect for showcasing law firm website design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A gloved hand holds a flask filled with clear liquid while small plants and leaves protrude from various test tubes in a rack, reminiscent of the precision found in law firm website design. The scene suggests a scientific experiment or research in a laboratory involving plants. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A framed, formal portrait of an older man with white hair, dressed in 18th-century attire, is displayed on an easel near a sunlit window. The subject has a slight smile and is dressed in a dark coat with a red waistcoat. Nearby, a desk with papers evokes the ambiance of a classic law firm website design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Close-up of a cluster of round, pinkish tablets with red speckles, arranged in a grid-like pattern. The tablets have a smooth texture and are uniformly shaped, much like the precision you'd find in law firm website design. | Branding | Digital Marketing | Content Creation

Portrait photography that brings out the personalities.

The Carpmaels & Ransford law firm website design includes a considerable profile section that aims to portray the personalities of over 200 individual lawyers and technical assistants combined with interior photography that brings the workplace to life. We want to convey the authentic character of each of the attorneys through their profile pictures and make them appear more approachable. Using photos that offer a compelling, friendly feeling, without sacrificing a professional manner, is key to keeping the portraits versatile and welcoming. Through ongoing content creation for Carpmaels & Ransford, we update their website with new faces whenever more people join the firm. Our fresh take on photography for law firms is fundamental to the success of our law firm website design and is an example of our strategically creative approach to everything we do.

Crate47 Creative agency | A woman in professional attire stands in a modern law firm office, smiling confidently at the camera. She is wearing a dark blazer over a blouse. The office, designed with large windows, barstools, and pendant lights, creates a bright and open atmosphere perfect for any law firm website design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man in a white dress shirt and dark trousers stands casually leaning against a column in a modern, spacious office area with large windows and contemporary furniture, including armchairs and a coffee table. The well-lit environment exudes professionalism, perfect for a law firm website design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | Black-and-white image of a woman with long hair and glasses, wearing a striped dress and blazer. She is standing in a modern, well-lit hallway with glass walls, reminiscent of a sleek law firm website design. She is smiling and looking directly at the camera. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A woman with long blonde hair, wearing a dark dress, stands confidently in a modern, well-lit office space. She smiles slightly, with arms relaxed by her sides. Rows of sleek desks and chairs are visible in the background, reminiscent of an elegant law firm website design. | Branding | Digital Marketing | Content Creation
Crate47 Creative agency | A man stands confidently with arms crossed in an office setting, ideal for a law firm website design. He is wearing glasses, a striped tie, and a pinstripe vest over a white shirt. A telephone, a glass bottle, and two glasses are on the table beside him. Large windows show a cityscape in the background. | Branding | Digital Marketing | Content Creation

"In the course of 25 days shooting we took over 20,000 images and videos which culminated in an extensive catalogue of visual content for the substantial website."