Why content shouldn’t be overlooked.


The importance of great content creation

Great content creation is key to visually enhancing your website, making your advertising more vivid, and sharing your story through social media. These are all things that Crate47 can take care of for you. Content is everything on your website that helps the audience engage with it. We’ve all heard the saying ‘content is king’ however the written word alone cannot bring a project to life. It is crucial to implement imagery that will hold your audience’s attention, reinforce your visual identity and promote your brand. We work hard to make sure that your website will differentiate you from the rest.

Type of content you should use:

Applying content to a website needs research conducted and target markets chosen. It’s the same as building businesses. It’s vital to conduct market research to assure you are targeting the right customers and the same goes for content. Defining your customer and the kinds of people who will be using your website will give you a clearer idea of the tone you should be using for your demographic. 

Once the tone is established, you will need to study your target market to determine the best way for them to absorb content. For example, clients who are looking for short term deliverables will most likely be interested in infographics or specific content. However, if you are building a long-term relationship, clients may want more detailed content such as reports. This all depends on the client so be concise when researching which content will work best. 

We at Crate47 have our in-house content marketing team who can manage our client’s social media accounts. This makes it easier for them as we research into a client’s audience, allowing for consistency through social media platforms as well as saving our clients costs by not having to employ their own content department.  

What is content for?

There are multiple reasons why content is significant… here we have narrowed down some key points we feel are most useful:

  • Having useful, clear and concise information on your website which is easily accessible will increase your chances of developing leads.
  • Also informing your customers that you know what you’re doing is highly important – it provides them with confidence and allows trust to develop which can help to set you apart from competitors.
  • A huge advantage of content on your website is that is has an important role in google searches, this is best known as SEO (search engine optimisation) which is a core part of every content strategy. The more consistent, best practiced SEO will put you on googles algorithms ‘good list’. Being on page one of a google search is a great result and can have a huge impact on attracting customers. 
  • Perhaps the most important thing is that content is a great opportunity for you to engage with your client. It’s arguably one of the most important aspects but can be the most difficult to achieve. Audiences are most likely to share content that they can relate to and can make sense of. Engagement can be easiest through the sharing of content which can be done on social media platforms such as Instagram, Twitter, Facebook or LinkedIn. 

Why content is so important

Overall, great content is vital when building a website. It can help educate your audience, ensuring that they are making the right decision in working with you. Strong written and visual content can also help you become more visible online, both on search engines and in social media. Furthermore, quality content can be linked to all over the web, increasing traffic to your website and building authority with search engines. Finally, it’s important to remember that essentially your website acts as your online representative so it’s crucial that all information you want to relay is concise and understandable.