A complete brand refresh for a renowned law firm
Our branding for law firms always starts with us getting to know the client in order to develop a strong law firm brand strategy. Powell Gilbert LLP is a renowned specialist IP litigation firm serving the knowledge, technology and brand-based industries throughout Europe. They are highly regarded in their field and already have an established brand name, therefore it was decided to build on their reputation with a complete brand refresh rather than change the name altogether. With this in mind, our branding process developed a unique, standout visual identity, created to be memorable as well as reflect the liberal, approachable and professional nature of Powell Gilbert – bringing the firm to the forefront of their competition. In summary, Powell Gilbert LLP’s brand design exudes a sense of expertise, credibility, and forward-thinking innovation. Our agency’s strategic choices in logo, typography, colour, and imagery coalesce to create a brand identity that truly represents the firm’s values and aspirations.
We delivered: Brand refresh | Sub branding | Website design | Print design