Making water droplets synonymous with the brand
Life Water is the UK’s leading ethical water company helping to provide clean drinking water in developing countries. Crate47 advanced their branding by pairing back their original design whilst retaining the essence of their existing logo. We introduced the symbol of two water droplets which were incorporated not only typographically but as a stand-alone motif that could be used on such things as bottlenecks; making them synonymous with the brand.
Find out more about our Brand Creation
We delivered: Brand strategy | Branding, Print | Label design | Bottle design
Clear labels that show the water
When considering the labels we thought that the water itself should be at the core of our approach and decided to use predominantly clear labels high-lighting the logo against backgrounds in the shape of a world map that tied in with their clean water aims for the world. Various shaped and sized bottles meant different layouts for each of the labels. Both reel-fed and cut and stack processes were used in the production of the assorted labels – the printing of which was overseen by ourselves at the printers.