Eis Cafe
Brand refresh for the ultimate dessert cafe

Merging a minimal brand update with a minimalist cafe design

Crate47 undertook a brand refresh for Eis Cafe, with print and website design in conjunction with Liqui who created a new cafe interior design. In contrast to their over-the-top cakes and extravagant desserts, the client wanted their cafe branding to remain stripped-back to tie in with the interior, which was quite minimalistic, even brutalist in concept, with exposed concrete being a key feature. With Crate47 and Liqui working closely together in this way we can offer our clients a greater synergy between their branding and interior design, whether it’s for a cafe as in this case, a coffee shop, a restaurant, or any other commercial environment that would benefit from an environmental branding approach.

We delivered: Brand refresh | Sub branding | Brand pattern | Website design | Print design

Brand refresh for Eis Cafe by Crate47 showing the updated logo design debossed into a business card
Brand refresh for Eis Cafe by Crate47 showing the updated logo design debossed into a business card with the new marque on the other side
Brand refresh for Eis Cafe by Crate47 showing the updated logo design in black on a white background

Our branding refresh created a unified visual identity

For the Eis Cafe brand refresh, the client wanted us to consolidate their visual identity in a way that would not break the continuity between the old and the new branding. This led us to make a very subtle change to the existing logo design by altering the weight of the words EIS and CAFE to make a more significant differentiation between the two. The idea was to strengthen the look of the cafe branding without alienating existing customers who already loved the brand. We wanted the brand update to offer the client greater flexibility too. With this in mind, we created a new marque with two variations: one with EIS knocked out of a solid circle, and one with it set in a heavy circular outline. This gave the cafe branding more scope for a variety of applications within print and online usage.

Brand refresh for Eis Cafe by Crate47 showing the updated logo design on the back of a T-shirt design
Brand refresh for Eis Cafe by Crate47 showing both versions of the new marque on a white background
Brand refresh for Eis Cafe by Crate47 showing the new marque in white on a grey T-shirt
Brand refresh for Eis Cafe by Crate47 showing the new marque in white on the window of the cafe

Our new brand pattern was used throughout our print design

To complete the Eis Cafe brand refresh we developed a simple repeat dot pattern to compliment both the written logo design and the marques we created. We then applied the new brand pattern throughout our print design where appropriate on a variety of items such as business cards, stickers, packaging, and menu design. In addition to our design for print, we also created a new web design for Eis Cafe that is heavy on visual content to showcase their extraordinary desserts.

Find out more about our branding

Brand refresh for Eis Cafe by Crate47 showing the updated logo design in black on a white sticker with a second sticker displaying the new marque in white over the brand pattern in a light grey on a darker grey background
Brand refresh for Eis Cafe by Crate47 showing the updated logo design in white on a grey strip at the top of the menu design with the brand pattern in a lighter grey
Brand refresh for Eis Cafe by Crate47 showing the updated logo design in white on a grey apron with the brand pattern in a lighter grey
Brand refresh for Eis Cafe by Crate47 showing the updated logo design and new marque on a variety of branded packaging
Brand refresh for Eis Cafe by Crate47 showing the updated logo and new marque in white on the website design

Subtle environmental branding that effectively brings brand and interior together

Liqui applied a minimalist aesthetic to the cafe design. This was achieved by using clean lines, simple shapes, and a limited selection of materials such as wood, metal, and concrete. They incorporated Crate47’s brand refresh by debossing the updated logo design into the walls and the front of the counter. They also used the brand pattern in the form of wooden screens between dining areas and in the metal ‘roof’ over the banquette seating. With joint attention to details like this, we achieved environmental branding that was subtle but effective.

Eis cafe design by Liqui showing one of the seating areas with the updated logo design by Crate47 debossed on the side wall and on the counter behind
Eis cafe design by Liqui showing one of the seating areas with the updated logo design by Crate47 debossed on the side of the counter.
Eis cafe design by Liqui showing the counter area with the brand pattern by Crate47 on the screen room divider to the left.
Eis cafe design by Liqui showing various seating areas
Eis cafe design by Liqui showing the counter area.
Eis cafe design by Liqui showing one of the seating areas with the updated logo design by Crate47 debossed on the wall behind and the counter to the left.
Eis cafe design by Liqui showing several seating areas with the updated logo design by Crate47 debossed on the counter behind
Eis cafe design by Liqui showing two of the seating areas divided by a screen that is perforated with a brand pattern by Crate47.
Eis cafe design by Liqui showing the counter in the background with a banquette seating area screened by a room divider that is perforated with the brand pattern (part of Crate47's brand refresh).

“With Crate47 and Liqui working closely together in this way we can offer our clients a greater synergy between their branding and interior design.”