A complete transformation of corporate identity
Crate47 transformed the corporate identity of Littlehampton Welding Limited and created a brand new company website design to showcase their incredible steelwork. LWL are specialists in architectural and structural metalwork with prestigious clients such as Thomas Heatherwick and The Goodwood Festival of Speed. Crate47’s website designers showcased LWL’s extensive portfolio to promote their more artistic, high-end work which is often visually striking. Our overhaul of their corporate identity brought it up to date, while still bearing in mind the traditional perceptions of their industry.
www.littlehamptonwelding.co.uk
We delivered: Brand strategy | Branding | Website design & development | Marketing | Photography | Video | Print
Stunning architectural photography
Crate47’s content creation for LWL’s company website includes architectural photography, taken on location, of interior structures like centrepiece staircases and balustrades as well as exterior photographs of stand-out bridges and giant contemporary sculptures. We have also recorded the construction and installation process on a growing number of these more prestigious jobs. As part of this process, we have employed video and time-lapse photography which we have combined to create project videos. These have been used for LWL’s social media that we continue to develop for them to tell their ongoing story. In addition, we have created a promotional video for the company showing the scale of their metalworks and the diversity of processes that their skilled staff can utilise on any given project.
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Captivating industrial and portrait photography
We incorporated an extensive Workforce page on the company website with a profile picture of every member of staff. These were more than just head-shots but showed everyone in their work situation. The idea was to get across the extensive range of skilled people that LWL has at their disposal. This has also advanced staff engagement, leading the workforce to have a greater interest in the outcome of individual projects.
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