Through friendly engagement with our clients we get to know what the essence of their business is all about; who their existing and potential customers are; and how best to open up the channels of communication between them. Because that’s what we do; through strong branding, engaging websites and great photography we create bridges that link businesses to people.
Carpmaels & Ransford
Revealing the intellect behind leading patent attorneys
When designing the new Carpmaels & Ransford website Crate47 decided on a fresh, up-to-date visual approach while still using elements of their existing brand and colourways. As Europe’s leading patent attorneys our aim was to promote their undoubted pre-eminence while showing them in a more friendly yet professional way. To achieve this we built a considerable profile section which aimed to portray the personalities and accessibility of over 200 individual lawyers and staff. In addition to the portraiture our photographers created an extensive catalogue of visual content; including video mouse-overs and time lapses, as well as interior, architectural and events photography; which together with custom search and filter functions culminated in an engaging user experience.
Updating the way traditional barristers represent themselves
Crate47’s branding for Hogarth Chambers aimed to make the firm appear more approachable and forward thinking without losing the sense of heritage. We developed a clean and contemporary written logo together with a simple marque, based on the shape of a traditional wax seal, that could be used independently. For their website we put a strong emphasis on usability and clean, uncluttered design; developing an animated search function which enabled users to filter the barristers by practice areas or surname. All photography was undertaken by Crate47 using candid portraiture shots to emphasise their individual personalities.
Conveying heritage with a contemporary website
Established barrister chambers, Five Paper, approached Crate47 to design a completely new, bespoke website using their existing branding. The site had to be fully responsive with a CMS backend that enabled the staff to update easily. With a combination of quality content and a clean, contemporary feel we aimed to promote Five Paper’s considerable heritage as well as their exceptional credentials as a 21st Century law practice. Photography was used extensively throughout the website; our own team of photographers creating every image; including architectural, exterior and group shots of members of the team at work as well as profile portraits that brought out their individual personalities and highlighted their areas of expertise. Other, more ambient, interior images were also used, maintaining a consistency of style throughout.
View website www.fivepaper.com
Five Paper Employment
Helping the public to access barristers directly
As Crate47 had recently designed the successful new website for Five Paper Barrister Chambers we were also asked to create a satellite website exclusively for their Public Access employment barristers. Retaining key elements of the Five Paper branding we added new content specifically related to their employment and discrimination law specialists. Crate47 Photography supplied additional interior and exterior images of the chamber’s Temple location to promote their history and instil confidence in potential clients. The new Five Paper Employment logo was created using the red Roman V symbol from Five Paper’s original branding which was combined with lower case typography to create a clean but ‘friendly’ new logo.
View website www.fivepaperemployment.com
A leap forward for a digital agency
Crate47 took Bullfrog’s existing brand and developed an identity that was more mature and reflective of the digital advertising industry they are active in. For the logo we worked up several typographical approaches from sketches to finished vectors before the final selection was made. This was strong and stylish without being overly dominant. The bullfrog footprint that they had previously used was simplified down and incorporated within the text in place of the ‘o’. This could then also be used as a stand alone marque or repeat pattern on a variety of brand touch-points.
Crate47 are not a bunch of airy-fairy creatives; we don’t just do things that look pretty. Everything we do is considered and for a reason; from the shape of your logo to the typeface on your business cards; from your corporate colour to our photographic content for your website. All these elements are thought through and developed with one goal in mind: to help your business connect with the customers you want. So, not only is it creative but it’s strategic too. We are strategically creative; we are Crate47; and we can deliver any or all of the following services:
• Brand Strategy & positioning
• Tone of voice development
• Brand guidelines & Toolkits
• Digital design & build
• Corporate photography
• Video production
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